Tag: Event Marketing
Building Buzz: A Comprehensive Guide to Creating Hype for Your Upcoming B2B Event
Define, connect and engage your target audiences effectively using these marketing tactics aimed at boosting event attendance.
Festivalization of B2B Events
B2B event organizers continuously strive to deliver engaging and memorable shows to attendees, and festivalization is a great way to achieve that. Read on for festivalization strategies that organizers can apply to take their events to the next level.
The Future of Attendee Acquisition Marketing is Here
The final report in CEIR’s Attendee Acquisition Trends Driving Growth series examines the areas in which B2B event marketers are seeing results in their efforts to increase attendees to their events happening now as well as in the near future.
Old School Marketing + New Tech = Today’s Attendee Acquisition Strategies
CEIR’s latest findings reveal that the secret formula to attendee acquisition involves highly evolved customer insight, bullseye targeted messaging and staying on top of your omnichannel marketing mix.
CEIR Explores Attendee Acquisition Trends Driving Growth
CEIR reveals its latest findings on where attendee marketers are most successful in meeting or exceeding shows’ pre-pandemic performance levels.
IJM raises over $100k with digital ads in year-end campaign
In this Feathr feature, learn how the International Justice Mission worked with Feathr to raise donations through advertising campaigns.
2018 AES Annual Meeting Netted Nearly 1000 Registrations and 182x ROI
In this Feathr feature, learn how the American Epilepsy Society worked with Feathr to significantly increase attendance at its annual meeting.
2018 Art of the Show Competition Winners: Show Promotion Website, Social Media Campaign and Sponsorship Program
IAEE’s Art of the Show Competition recognizes outstanding marketing activities directly related to successfully organizing and executing an exhibition and/or event. As such, it is the only marketing competition tailored specifically to our industry! Each […]
2018 Art of the Show Competition Winners: Convention Center Promotion, Industry Promotion, Print Advertising Campaign and Show Daily
IAEE’s Art of the Show Competition recognizes outstanding marketing activities directly related to successfully organizing and executing an exhibition and/or event. As such, it is the only marketing competition tailored specifically to our industry! Each […]
2018 Art of the Show Competition Winners: Show Brand Design/Development & Signage/Décor
IAEE’s Art of the Show Competition recognizes outstanding marketing activities directly related to successfully organizing and executing an exhibition and/or event. As such, it is the only marketing competition tailored specifically to our industry! Each […]
2018 Art of the Show Competition Winners: Exhibit Sales Brochure/Prospects & Most Innovative Use of Technology
IAEE’s Art of the Show Competition recognizes outstanding marketing activities directly related to successfully organizing and executing an exhibition and/or event. As such, it is the only marketing competition tailored specifically to our industry! Each […]
2018 Art of the Show Competition Winners: Attendee/Booth Interaction & Email Promotion Campaign
Congratulations to 2018 #ArtoftheShow competition winners for the categories: Attendee/Booth Interaction and Email Promotion Campaign! Read why these winners were recognized for their event marketing skills.
2018 Art of the Show Competition Winners: Attendance Promotion Brochure & Attendance Promotion Campaign
Congratulations to 2018 #ArtoftheShow competition winners for the categories: Attendance Promotion Brochure and Attendance Promotion Campaign! Read why these winners were recognized for their event marketing skills.
Art of the Show Competition Winners Circle: Social Media Campaign
Congratulations to #ArtoftheShow competition winners National Catholic Educational Association and Greater New York Automobile Dealers Association for the Social Media Campaign category! Read how they won this honor!
Art of the Show Competition Winners Circle: Show Brand Design/Development
Congratulations to #ArtoftheShow competition winners mdg and Association for Creative Industries for the Show Brand Design/Development category! Read how they won this honor!
Art of the Show Competition Winners Circle: Print Advertising Campaign
Congratulations to #ArtoftheShow competition winners mdg and Cosmoprof North America for the Print Advertising Campaign category! Read how they won this honor!
Art of the Show Competition Winners Circle: Email Promotion Campaign
Congratulations to 2017 #ArtoftheShow competition winners for Email Promotion Campaign – onPeak, a GES company! Read how they won this honor!
Art of the Show Competition Winners Circle: Attendance Promotion Brochure
Congratulations to 2017 #ArtoftheShow competition winners for Attendance Promotions Brochure -Informa Exhibitions, mdg and Tarsus Group! Read how they won this honor!
Art of the Show Competition Winners Circle: Exhibit Sales Brochure/Prospectus
Congratulations to 2017 Art of the Show competition winner for Exhibit Sales Brochure/Prospectus – mdg and NTP Events and Frank. Strategic Marketing! Read how they won!
Art of the Show Competition Winners Circle: Most Innovative Use of Technology
Congratulations to 2017 Art of the Show competition winner for Most Innovative Use of Technology – Freeman, CadmiumCD and AEM! Read how they won!