Tag: Event Marketing

How to Keep Customers Flowing Through Your Sales Pipeline

Originally published by 4imprint 30 April 2018 Not so long ago, business owners considered a sales pipeline to be straight. Potential customers would go into one end, follow a straight line through a series of […]

How to Create Referral Marketing Strategies That Work

Originally published by 4imprint, 5 March 2018 While “referral marketing” sounds like a large and complicated topic, in essence, it comes down to one simple question: “Hey, do you know a company that (fill in […]

Expo! Expo! Recap: Code Blue – Keeping the Event Heartbeat Up Beyond the Show Days

Read the Expo! Expo! recap on how to keep the event momentum alive all year long.

Make Long-Lasting Impressions with Swag Bags for Events

Originally published by 4imprint, 5 February 2018 No matter what your industry, chances are good that events are an essential part of your marketing strategy. And swag bags for events can help carry your marketing […]

Art of the Show Competition Winners Circle: Sponsorship Program

The IAEE Art of the Show Competition’s Sponsorship Program category evaluates a case study presentation of a show’s sponsorship development/management program and the effect the program had on the show. Judging criteria includes: creativity in […]

Art of the Show Competition Winners Circle: Social Media Campaign

The IAEE Art of the Show Competition’s Social Media Campaign category evaluates the collective use of social media channels to effectively promote a show before, during and after the event. Judging criteria includes: content appeal […]

Art of the Show Competition Winners Circle: Signage/Décor

The IAEE Art of the Show Competition’s Signage/Décor category evaluates printed and/or digital signage and décor used throughout the show. Judging criteria includes: overall presentation, visual appeal and creativity; usefulness of the signage and its […]

Art of the Show Competition Winners Circle: Show Promotion Website

The IAEE Art of the Show Competition’s Show Promotion Website category evaluates any web site used to promote attendance at a show. Judging criteria includes: overall presentation, visual appeal and creativity; organization of the information […]

Art of the Show Competition Winners Circle: Show Daily

The IAEE Art of the Show Competition’s Show Daily category evaluates any communication (print or digital) updating attendees about the show and distributed on show site each day of the event. Judging criteria includes: overall […]

Art of the Show Competition Winners Circle: Print Advertising Campaign

The IAEE Art of the Show Competition’s Print Advertising Campaign category evaluates one or more print advertisements used by an organization to promote a show. Ad(s) must have appeared in a publication. Brochures are not […]