Tag: Event Marketing

Art of the Show Competition Winners Circle: Sponsorship Program

The IAEE Art of the Show Competition’s Sponsorship Program category evaluates a case study presentation of a show’s sponsorship development/management program and the effect the program had on the show. Judging criteria includes: creativity in […]

Art of the Show Competition Winners Circle: Social Media Campaign

The IAEE Art of the Show Competition’s Social Media Campaign category evaluates the collective use of social media channels to effectively promote a show before, during and after the event. Judging criteria includes: content appeal […]

Art of the Show Competition Winners Circle: Signage/Décor

The IAEE Art of the Show Competition’s Signage/Décor category evaluates printed and/or digital signage and décor used throughout the show. Judging criteria includes: overall presentation, visual appeal and creativity; usefulness of the signage and its […]

Art of the Show Competition Winners Circle: Show Promotion Website

The IAEE Art of the Show Competition’s Show Promotion Website category evaluates any web site used to promote attendance at a show. Judging criteria includes: overall presentation, visual appeal and creativity; organization of the information […]

Art of the Show Competition Winners Circle: Show Daily

The IAEE Art of the Show Competition’s Show Daily category evaluates any communication (print or digital) updating attendees about the show and distributed on show site each day of the event. Judging criteria includes: overall […]

Art of the Show Competition Winners Circle: Print Advertising Campaign

The IAEE Art of the Show Competition’s Print Advertising Campaign category evaluates one or more print advertisements used by an organization to promote a show. Ad(s) must have appeared in a publication. Brochures are not […]

Art of the Show Competition Winners Circle: Most Innovative Use of Technology

The IAEE Art of the Show Competition’s Most Innovative Use of Technology category is an open-ended and broad category. Entries are evaluated on how they used technology to promote, improve and enhance a show. Judging […]

Art of the Show Competition Winners Circle: Industry Promotion

The IAEE Art of the Show Competition’s Industry Promotion category evaluates ways in which a show grew its audience by identifying new markets. Using creative thinking and new aspects of the show to attract new […]

Art of the Show Competition Winners Circle: Email Promotion Campaign

The IAEE Art of the Show Competition’s Email Promotion Campaign category evaluates a series of email messages disseminated to distinct target audiences in order to promote and/or inform interested parties about a show. Judging criteria […]

Art of the Show Competition Winners Circle: Convention Center Promotion

The IAEE Art of the Show Competition’s Convention Center Promotion category evaluates promotion of a convention center using any marketing channel. Judges take into consideration all marketing components used and how effectively they correlate as […]