IAEE’s Art of the Show Competition recognizes outstanding marketing activities directly related to successfully organizing and executing an exhibition and/or event. As such, it is the only marketing competition tailored specifically to our industry!

Each year, event organizers submit the work they did to promote their show experience across 14 categories and an independent panel of marketing and graphic design experts select the winners. In today’s IAEE Art of the Show Competition Winners Circle, we highlight the winners of last year’s Attendee/Booth Interaction and Email Promotion Campaign categories.

The Attendee/Booth Interaction category evaluates any entertainment/activity offered at a show booth to engage attendee interaction. Judging criteria includes: creativity and overall appeal of the activity; effectiveness in drawing attendee participation into the activity; and resulting lead generation from booth visits.

Under 75,000 nsf
GES for Bell
CES 2018

GES for Bell


CES, formerly the International Consumer Electronics Show (International CES®), showcases more than 3,900 exhibiting companies, including manufacturers, developers and suppliers of consumer technology hardware, content, technology delivery systems and more; a conference program with more than 300 conference sessions and more than 170,000 attendees from 150 countries.

Between 75,001 and 200,000 nsf
Clarion UX

Clarion UX

Once just the utility industry’s go-to event for learning, networking and buying, our role has broadened as renewables look to the grid and prosumers generate and sell power. The energy exchange is transforming and DistribuTECH (now DISTRIBUTECH International) serves as the central nervous system.

Over 200,001 nsf
Informa Exhibitions
Freeman Recharge Lounge at Greenbuild 2017

Informa Exhibitions Freeman Recharge Lounge.png

Greenbuild is the world’s largest conference and expo dedicated to green building. With more than 169,000 square feet of exhibit space, the event draws more than 24,000 attendees, and 600 exhibiting companies, from more than 95 countries who are sustainability advocates, practitioners, and professionals in the green building industry. The program includes three days of educational sessions, renowned speakers and special seminars.

The Email Promotion Campaign category evaluates a series of email messages disseminated to distinct target audiences in order to promote and/or inform interested parties about a show. Judging criteria includes: overall presentation, visual appeal and creativity; how well each individual email applies to its target audience; clarity of pertinent information, overall message and content usefulness; how well the email met its intended goals; and effectiveness of the email in terms of audience response.

Under 75,000 nsf
onPeak, a GES company
Vinexpo New York 2018

onPeak Vinexpo New York 2018

Vinexpo New York is the place to be for wine and spirits professionals. Wine and spirits producers from all over the world present their products to the top buyers in North America. Two days of tastings, education, networking and business take place at the Javits Center in New York. Joining the key international decision makers at Vinexpo New York allows you to be a part of the industry’s newest and most dynamic event.

Between 75,001 and 200,000 nsf
mdg for International Association of Lighting Designers
IALD Enlighten Americas 2018

mdg IALD Enlighten Americas 2018

IALD Enlighten Americas is the foremost international conference focusing on the unique educational and networking needs of architectural lighting designers. For the past 17 years, the world’s leading architecture lighting professionals and business leaders have gathered at Enlighten Americas for three days to immerse themselves in business-critical issues, insider knowledge and hands-on advice from leading lighting experts.

Over 200,001 nsf
onPeak, a GES company
Vision Expo East 2018

onPeak Vision Expo East 2018

Vision Expo East, the worldwide conference and exhibition for eye care and eyewear, are trade-only events which draw more than 30,000 eye care providers each year. More optical professionals make their buying decisions at Vision Expo than any other annual industry event in North America. The event offers buyers the only complete view of the entire optical industry with over 500 exhibitors, specialty product pavilions and the premier continuing education program in North America.


The 2019 IAEE Art of the Show Competition opens 1 July! Take advantage of discounted entry fees by submitting your entries before the early-bird deadline on 30 August! You can also check out all the winners from the 2018 competition here.

Posted by Editorial Staff

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