Tag: Marketing

Buying promotional products: 5 easy ways to avoid a horror story

Originally published by 4imprint 2 October 2017 We’ve all been there—doing our best to get the pieces of a marketing event puzzle into place. With so many moving parts, it’s understandable something may go wrong. […]

Make Marketing Magic with These 4 Fundamentals

Originally published by 4imprint 31 July 2017 How to best market your organization may seem like a mystery. Maybe you’re in charge of a large marketing team. Or maybe you’re the wizard behind the curtain […]

Getting Unhooked from Our Smartphones

Posted on July 27, 2017 by: Ryan Estis How many times will you stop reading this blog post to check e-mail, text messages or social media? The heaviest smartphone users click, tap or swipe on […]

Art of the Show Competition Winners Circle: Signage/Décor

The IAEE Art of the Show Competition’s Signage/Décor category evaluates printed and/or digital signage and décor used throughout the show. Judging criteria includes: overall presentation, visual appeal and creativity; usefulness of the signage and its […]

IAEE Awards Spotlight on Feathr: 2016 Outstanding Achievement in Innovation in Business Solutions Award Winner

By Mary Tucker, Sr. PR/Communications Manager In 2016, Feathr presented its Event Marketing Cloud business solution for consideration in the IAEE Individual Awards Program. Feathr’s Event Marketing Cloud encompasses marketing strategies addressing: analytics and segmentation; […]

Art of the Show Competition Winners Circle: Attendance Promotion Campaign

The IAEE Art of the Show Competition’s Attendance Promotion Campaign category evaluates a series of pieces used in a marketing campaign to promote attendance at a show (attendance promotion brochure, printed/digital ads, website, mobile app, […]

Art of the Show Competition Winners Circle: Ontario Hospital Association

2016 Best of Show Winner for HealthAchieve Each year, an overall “Best of Show” winner is selected from the winners of the IAEE Art of the Show Competition’s 15 categories. Last year, the Ontario Hospital […]

IAEE Awards Spotlight on Jenn Ellek, CMP: 2016 Outstanding Achievement in Marketing & Sales Award Winner

By Mary Tucker, Sr. PR/Communications Manager Jenn Ellek, CMP is Sr. Director of Trade Marketing & Communications for the National Confectioners Association. In 2016, she was recognized for her ability to marry marketing strategy with […]

8 Answers to the Question ‘Why Use Promotional Products?’

Originally posted by 4imprint Whether used for branding, lead generation, gifts or fundraising, promotional products get the job done. The vast majority (87 percent) of recipients remember the business their promotional item came from. And, […]

Your Guide to 2017’s Top Executive Promotional Products

Originally posted by 4imprint If you are looking for promotional products that customers can’t wait to get their hands on, take a look at these calendars, sticky notes and notebooks.Perpetual Block CalendarIf you plan to give your customers a calendar as a year-end gift, the Perpetual Block Calendar is a fresh alternative. Bold colors will […]