Tag: Marketing

Did you Learn about Trade Show Marketing in College?

Originally posted on CEIR Blog:
By Larry Kulchawik, author, Larry Kulchawik Consulting I can’t tell you how many times I have cited the CLC (Convention Liaison Council) study, conducted by Deloitte & Touche in 1995,…

The Science of Successful Brand Storytelling in Marketing

Originally published by 4imprint, 8 May 2017 When it comes to building brand loyalty and engaging your target audience, few tools are more powerful than storytelling. It can be difficult to perfect, however. Using a […]

How to Create Referral Marketing Strategies That Work

Originally published by 4imprint, 5 March 2018 While “referral marketing” sounds like a large and complicated topic, in essence, it comes down to one simple question: “Hey, do you know a company that (fill in […]

Achieve Your 2018 Marketing Goals With These Tips and Trending Promotional Products

When it comes to launching a new year of marketing, figuring out what the hot trending promotional products of 2018 will be is essential. Hot products will give your customers a reason to reach for […]

Data-Driven Marketing Strategies Steer You Toward Success

Originally published by 4imprint 6 November 2017  More than ever before, data-driven marketing plans are proving to be invaluable for leveraging the insights you’ve gleaned during the past several months or year, and the latest […]

Buying promotional products: 5 easy ways to avoid a horror story

Originally published by 4imprint 2 October 2017 We’ve all been there—doing our best to get the pieces of a marketing event puzzle into place. With so many moving parts, it’s understandable something may go wrong. […]

Make Marketing Magic with These 4 Fundamentals

Originally published by 4imprint 31 July 2017 How to best market your organization may seem like a mystery. Maybe you’re in charge of a large marketing team. Or maybe you’re the wizard behind the curtain […]

Getting Unhooked from Our Smartphones

Posted on July 27, 2017 by: Ryan Estis How many times will you stop reading this blog post to check e-mail, text messages or social media? The heaviest smartphone users click, tap or swipe on […]

Art of the Show Competition Winners Circle: Signage/Décor

The IAEE Art of the Show Competition’s Signage/Décor category evaluates printed and/or digital signage and décor used throughout the show. Judging criteria includes: overall presentation, visual appeal and creativity; usefulness of the signage and its […]

IAEE Awards Spotlight on Feathr: 2016 Outstanding Achievement in Innovation in Business Solutions Award Winner

By Mary Tucker, Sr. PR/Communications Manager In 2016, Feathr presented its Event Marketing Cloud business solution for consideration in the IAEE Individual Awards Program. Feathr’s Event Marketing Cloud encompasses marketing strategies addressing: analytics and segmentation; […]