Category: Exhibitions Mean Business

Informa Tech captures 31% of event attendees with Feathr

In this Feathr feature, learn how Informa Tech reached a new audience to significantly increase its event registrations.

Janet Sperstad on Trust, Trade Shows and How they Work Together: Part Two

Janet Sperstad, CMP-Fellow, breaks down the brain on trust and offers tips for show organizers on applying this information to make future events more successful.

Janet Sperstad on Trust, Trade Shows and How they Work Together: Part One

Janet Sperstad, CMP-Fellow discusses how trust and neuroscience relate to exhibition management.

Advocacy Puts Action Into Your Bark, says EMB Ambassador Rob Cohen

Read DS&L Vice President Rob Cohen’s top tips on how you and your team can become an effective EMB Ambassador.

Low Tech and Persistence Yield Advocacy Results for EMB Ambassador Mark Taylor

Exhibitions Mean Business Ambassador Mark Taylor of Apogee Exhibits shares his story of how he connected with Senator Chuck Schumer using an unexpected tech tool and persistence.

COVID-19 Update from IAVM President & CEO Brad Mayne, CVE

IAVM President & CEO Brad Mayne, CVE provides a COVID-19 update on what IAVM and its members are doing to fight the pandemic and serve those who have been negatively affected by the virus during this unprecedented time.

Sue McCart Shares Her Passion for Advocacy

Sue McCart is on a mission to get her peers involved in advocacy. Why? To ensure that they get as much out of it as she has. An IAEE member since 1983, former chair of […]

MWC Cancelling – Doing the Right Thing

Read Gary Shapiro’s statement on why the cancellation of Mobile World Congress 2020 strengthened GSMA’s brand promise and the loyalty of their customers.

Jessica Finnerty, CEM Jumps into Advocacy

Jessica Finnerty, CEM, could see Washington, D.C. from her office window. But she never imagined she’d one day experience what went on in the rarified halls of the U.S. Congress. That was five years ago, […]

U.S. Event Professionals Meet at Capitol Hill to Advocate for $97B B2B Exhibitions Industry for Exhibitions Day

DALLAS, June 5, 2019 — The Exhibitions Mean Business campaign will host its sixth annual “Exhibitions Day” on June 4-5 on Capitol Hill in Washington, D.C. Exhibitions professionals from across the country will meet face-to-face with Members of Congress […]