IAEE’s Art of the Show Competition recognizes outstanding marketing activities directly related to successfully organizing and executing an exhibition and/or event. As such, it is the only marketing competition tailored specifically to our industry!

Each year, event organizers submit the work they did to promote their show experience across 14 categories and an independent panel of marketing and graphic design experts select the winners. In today’s IAEE Art of the Show Competition Winners Circle, we highlight the winners of last year’s Exhibit Sales Brochure/Prospects and Most Innovative Use of Technology categories.

The Exhibit Sales Brochure/Prospectus category evaluates a single sales piece targeting potential exhibitors for a show. It is important to note this category does not include any print advertising, which has its own category. Judging criteria includes: overall presentation, visual appeal and creativity; clarity of information and content usefulness; and how well the piece met its intended goals.

Under 75,000 nsf
CSG Creative for American Chemical Society
American Chemical Society National Meeting & Exposition

CSG Creative American Chem Society

The ACS Fall Meeting is where chemistry professionals meet to share ideas and advance scientific and technical knowledge. By attracting more than 12,000 chemical professionals, the meeting provides excellent opportunities for sharing a passion for chemistry, connecting with the world’s largest scientific society, and advancing careers in this ever-changing global economy.

Exhibiting companies run the gambit from instrumentation to publishers to lab equipment and services and much more. Any company who provides a product or device to the chemical community is a fit for the ACS show. In addition, there is a robust career fair that is a key component to the show floor. The career fair attracts thousands of job seekers and students and matches them with top employers in the chemical workplace.

Between 75,001 and 200,000 nsf
Informa Global Exhibitions
International Pool | Spa | Patio Expo

Informa Global Exhibitions International Pool Spa and Patio

The International Pool | Spa | Patio Expo is the only event that connects all segments of the industry – residential and commercial service professionals, pool builders, spa dealers, and outdoor living retailers – from across the United States and globe.

Over 200,001 nsf
Fixation Marketing for PMMI, The Association for Packaging and Processing Technologies
PACK EXPO Las Vegas/Healthcare Packaging EXPO 2019

Fixation Marketing for PMMI, The Association for Packaging and Processing Technologies

The unrivaled depth and breadth of PACK EXPO Las Vegas and co-located Healthcare Packaging EXPO together makes this buying opportunity the packaging industry’s premier source for innovation, crossover technologies and never before-seen solutions in North America. Taking place in odd-numbered years, PACK EXPO Las Vegas unites 2,000+ suppliers with 30,000 attendees, delivering game-changing ideas for 40+ vertical markets.

The Most Innovative Use of Technology category is an open-ended and broad category. Entries are evaluated on how they used technology to promote, improve and enhance a show. Judging criteria includes: innovation of the technology component used and/or how it is applied; creativity in terms of how the component adds to the overall experience for show participants; and response from show participants to the component.

Under 75,000 nsf
ELEAGUE Boston Major


ELEAGUE, partnership between Turner Broadcasting and IMG, is a premium eSports content and live tournament brand that has aligned with some of the most popular eSports titles in the business throughout its first two years: Counter- Strike: Global Offensive (CS:GO) – including the hosting of two Major Championships – Overwatch®, Street Fighter® V: Arcade Edition, Dota 2, Injustice 2, Rocket League, Formula E and TEKKEN® 7.

With a focus on innovative production capabilities, storytelling and exploring compelling narrative surrounding star teams and players, ELEAGUE has generated record levels of engagement with its content and positive reaction throughout the eSports community since its launch in 2016. ELEAGUE Boston Major was held at Agganis Arena featuring 24 of the best professional eSports teams from about the world and attracted more than 5,000 fans during the three-day event.

Between 75,001 and 200,000 nsf
a2z, Inc. for National Defense Industrial Association (NDIA)
I/ITSEC 2017 ChirpE Mobile App Success

a2z, Inc. for National Defense Industrial Association (NDIA)

The Interservice/Industry Training, Simulation and Education Conference (I/ITSEC) is the world’s largest modeling, simulation, and training conference. It is always held near the beginning of December in Orlando, Florida, USA, and it consists of peer-reviewed paper presentations, tutorials, special events, professional workshops, a commercial exhibit hall, and STEM events for teachers and secondary students.

The attendees that are present at I/ITSEC understand that training is a core process in a successful and modern business. In these successful organizations, training is continuous, pervasive, and institutionalized. These organizations come to I/ITSEC to find the resources that they will need to adapt to the new tasks and threats of tomorrow.

Some of the most innovative companies in the MS&T Industry are present each year at I/ITSEC. Previous exhibit displays have included: Computer-Based 3D graphics, Flight Simulators, Convoy Trainers, SCORM, Information Technology, Advanced Distributed Learning, Aerospace, Communications, Public Safety and many more.

Over 200,001 nsf
American Library Association & CadmiumCD
2018 Midwinter Meeting and Annual Conference

American Library Association & CadmiumCD

The American Library Association (ALA) is the oldest and largest library association in the world. Roughly 7,000 librarians gather every year for the ALA Midwinter Meeting. An additional 10,000 librarians gather for ALA’s Annual Conference. Collectively, ALA’s Conference Services, including Content and Technology Coordinator, Alicia “Alee” Navarro, are responsible for scheduling and managing over 2,000 events, sessions, and presentations between these two conferences.

The 2019 IAEE Art of the Show Competition is now underway! Take advantage of discounted entry fees by submitting your entries no later than 30 August 2019! You can also check out all the winners from the 2018 competition here.

Posted by Editorial Staff

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