Category: Technology

MHI grows event attendance by 24% and reduces CPA by 20%

In this Feathr feature, learn how MHI worked with Feathr to grow event attendance by 24% and reduce cost per acquisition (CPA) by 20%.

Advocacy Matters

IAEE President and CEO David DuBois talks about Exhibitions and Conferences Alliance (ECA) Legislative Action week, and why meetings on Capitol Hill benefit our industry.

The Omnicompetent Leader

IAEE President and CEO David Dubois talks about CEIR’s Omnichannel Marketing Insights research, and the benefits it has to becoming a more effective leader.

Mapping Out Every Step of the Attendee Journey

IAEE’s recent virtual Expo! Expo! featured many of the same show elements of a face-to-face event, but presented in an engaging virtual format. Read insights from IAEE’s VP of Marketing & Communications Nicole Bowman, MBA on the planning process of an all-virtual event. Originally published by MPI.

Trade Show Alternatives That Reach Beyond the Floor

With many in-person gatherings being postponed or cancelled, many companies have found themselves looking for trade show alternatives. Gather new ideas to reach your audience virtually via 4imprint.

Thoughts on Going Virtual, Marsha Flanagan, M.Ed.

IAEE’s VP of Learning Experiences Marsha Flanagan, M.Ed. relays her thoughts on why we should embrace going virtual.

Building a Future-Ready Event Workforce

Read about the challenges to building a future-ready workforce and tips to strengthen the current work environment according to five industry leaders by Michelle Bruno.

Taking Another Look at Data Security and Privacy in Events

Published by Michelle Bruno on September 13, 2019 A special section brought to you by Historically, data security and privacy have not been high priorities for event organizers. Many don’t feel particularly vulnerable because the […]