Category: Technology

AANA generates $45k in 3 months by selling sponsored retargeting packages

In this Feathr feature, learn how the American Association of Nurse Anesthesiology worked with Feathr to implement a highly successful digital sponsorships strategy.

NLA sees return on ad spend of nearly 400% for flagship program

In this Feathr feature, learn how the Nonprofit Leadership Alliance worked with Feathr to significantly increase interest and participation in its education programs.

Informa Tech captures 31% of event attendees with Feathr

In this Feathr feature, learn how Informa Tech reached a new audience to significantly increase its event registrations.

MHI grows event attendance by 24% and reduces CPA by 20%

In this Feathr feature, learn how MHI worked with Feathr to grow event attendance by 24% and reduce cost per acquisition (CPA) by 20%.

Advocacy Matters

IAEE President and CEO David DuBois talks about Exhibitions and Conferences Alliance (ECA) Legislative Action week, and why meetings on Capitol Hill benefit our industry.

The Omnicompetent Leader

IAEE President and CEO David Dubois talks about CEIR’s Omnichannel Marketing Insights research, and the benefits it has to becoming a more effective leader.

Mapping Out Every Step of the Attendee Journey

IAEE’s recent virtual Expo! Expo! featured many of the same show elements of a face-to-face event, but presented in an engaging virtual format. Read insights from IAEE’s VP of Marketing & Communications Nicole Bowman, MBA on the planning process of an all-virtual event. Originally published by MPI.

Trade Show Alternatives That Reach Beyond the Floor

With many in-person gatherings being postponed or cancelled, many companies have found themselves looking for trade show alternatives. Gather new ideas to reach your audience virtually via 4imprint.