Category: Technology

Trade Show Alternatives That Reach Beyond the Floor

With many in-person gatherings being postponed or cancelled, many companies have found themselves looking for trade show alternatives. Gather new ideas to reach your audience virtually via 4imprint.

Thoughts on Going Virtual, Marsha Flanagan, M.Ed.

IAEE’s VP of Learning Experiences Marsha Flanagan, M.Ed. relays her thoughts on why we should embrace going virtual.

Building a Future-Ready Event Workforce

Read about the challenges to building a future-ready workforce and tips to strengthen the current work environment according to five industry leaders by Michelle Bruno.

Taking Another Look at Data Security and Privacy in Events

Published by Michelle Bruno on September 13, 2019 A special section brought to you by Historically, data security and privacy have not been high priorities for event organizers. Many don’t feel particularly vulnerable because the […]

Are You Tracking Exhibitor Retention? If Not, It Is Costing Your Event

Originally posted on CEIR Blog:
By Nancy Drapeau, PRC, Senior Research Director, CEIR “Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times…

Engaging with Technology at Expo! Expo!

Learn the various technology engagement options that were showcased at Expo! Expo!

The New Frontier of Digital Revenue Streams for Event Organizers

The quest for digital revenue may require trade show and conference producers to re-evaluate their value propositions, the communities they serve and the products they deliver.

Event Tech: How to Make the Right Choices

Originally posted on CEIR Blog:
by Denise Capello Every modern event has an online segment which offers a huge potential reach in its own right. But how can you achieve a perfect synergy between the physical…

Event Technology in the Age of Bitcoin

Originally posted on CEIR Blog:
by Stephane Doutriaux Cryptocurrency has made headline news regularly in the past months, with multiple waves of radical enthusiasm, measured skepticism, and a lot of eager soul-searching on the part…

Innovate Celebrate: How to Support Startups, the Foundation of Our Economy

Originally posted on CEIR Blog:
by Gary Shapiro In many ways, the US economy is thriving in 2017: The unemployment rate is low, the stock market is breaking records and our economy is growing faster…