Category: Technology
MHI grows event attendance by 24% and reduces CPA by 20%
In this Feathr feature, learn how MHI worked with Feathr to grow event attendance by 24% and reduce cost per acquisition (CPA) by 20%.
5 easy steps to re-engage people with your email
4imprint shares how to re-engage people with your emails.
Prepare For the Future of Work: The Top 5 Upcoming Trends
Prepare for the future of work by staying up-to-date with the latest upcoming trends.
Advocacy Matters
IAEE President and CEO David DuBois talks about Exhibitions and Conferences Alliance (ECA) Legislative Action week, and why meetings on Capitol Hill benefit our industry.
The Omnicompetent Leader
IAEE President and CEO David Dubois talks about CEIR’s Omnichannel Marketing Insights research, and the benefits it has to becoming a more effective leader.
Mapping Out Every Step of the Attendee Journey
IAEE’s recent virtual Expo! Expo! featured many of the same show elements of a face-to-face event, but presented in an engaging virtual format. Read insights from IAEE’s VP of Marketing & Communications Nicole Bowman, MBA on the planning process of an all-virtual event. Originally published by MPI.
Trade Show Alternatives That Reach Beyond the Floor
With many in-person gatherings being postponed or cancelled, many companies have found themselves looking for trade show alternatives. Gather new ideas to reach your audience virtually via 4imprint.
Thoughts on Going Virtual, Marsha Flanagan, M.Ed.
IAEE’s VP of Learning Experiences Marsha Flanagan, M.Ed. relays her thoughts on why we should embrace going virtual.
Building a Future-Ready Event Workforce
Read about the challenges to building a future-ready workforce and tips to strengthen the current work environment according to five industry leaders by Michelle Bruno.
Taking Another Look at Data Security and Privacy in Events
Published by Michelle Bruno on September 13, 2019 A special section brought to you by Historically, data security and privacy have not been high priorities for event organizers. Many don’t feel particularly vulnerable because the […]
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