IAEE’s Art of the Show Competition recognizes outstanding marketing activities directly related to successfully organizing and executing an exhibition and/or event. As such, it is the only marketing competition tailored specifically to our industry!

Each year, event organizers submit the work they did to promote their show experience across 14 categories and an independent panel of marketing and graphic design experts select the winners. In today’s IAEE Art of the Show Competition Winners Circle, we highlight the winners of last year’s Show Promotion Website, Social Media Campaign and Sponsorship Program categories.

The Show Promotion Website category evaluates any web site used to promote attendance at a show. Judging criteria includes: overall presentation, visual appeal and creativity; organization of the information presented and ease of navigation/user-friendliness; clarity of pertinent information, value of information presented and content usefulness; performance metrics such as average monthly visits, Google analytics, etc.; and how the website contributed to the overall success of the exhibition and/or event.

Under 75,000 nsf
mdg for Meister|NXT
Growing Innovations

Show Promotion Website_mdg

Growing Innovations serves as the crossroads for specialty crop growers and advisors to come together with proven= technology providers and agricultural thought leaders to share best practices and practical strategies to address the challenges faced during pre-production through in-field post production and seize exciting new opportunities in the rapidly changing farm environment. Exhibitors at Growing Innovations are the leading providers of proven technologies and market-ready solutions to advance crop management, water management, labor management, farm management and post-harvest/processing/logistics.

Over 200,001 nsf
Streampoint Solutions
Virtual Reality LA 2018

Show Promotion Website_Streampoint

VRLA is the world’s largest immersive technology festival. Attendees include a wide range of people from technology enthusiasts, students, developers, people in the industry, and representatives of the media. Exhibiting companies demo the latest virtual and augmented reality technology and software designed for this exciting hardware platform.

The Social Media Campaign category evaluates the collective use of social media channels to effectively promote a show before, during and after the event. Judging criteria includes: content appeal and usefulness; effectiveness of distribution and target audience engagement; target audience response; how well the campaign correlates with the overall “theme” of the show; how well the social media campaign met its intended goals; and how well the social media drove attendance, general show awareness and overall brand awareness.

Under 75,000 nsf
National Catholic Educational Association
National Catholic Educational Association Convention & Expo

Social Media Campaign_ NCEA

NCEA 2018 Convention & Expo took place at the Duke Energy Convention Center in Cincinnati, Ohio and is the largest private-education association gathering in the nation, held in fellowship with the Archdiocese of St. Louis. NCEA 2017 was a one-of-a-kind event that brought together Catholic and other religious educators from across the United States, Canada and other countries to exchange ideas and debut cutting-edge research and technologies related to education.

Those who participated represented all aspects of Catholic and faith-based education from preschool, elementary, secondary, adult education, colleges and universities to local parish pastors, priests, parish volunteers and more. They enjoyed more than 200 professional development sessions, beautiful liturgies and special events.

Between 75,0001 and 200,000 nsf
mdg for eMerge Americas
eMerge Americas 2018

Social Media Campaign_mdg

eMerge Americas gathers the brightest minds to discuss the digital revolution and how its impact on companies, economies and society is reinventing innovation in the Americas. It’s a one-of-a-kind experience for business leaders, entrepreneurs, investors and government officials who are looking to learn about creative technologies that solve the world’s most pressing business issues, open doors to new markets and form lucrative partnerships.

eMerge Americas’ Social Media Campaign was also named the 2018 Best of Show Winner, which is each year’s top winning entry in the Art of the Show Competition.

Over 200,001 nsf
Gossip Genie for The Vision Council and Reed Exhibitions
Vision Expo

Social Media Campaign_Gossip Genie

Set against the high-fashion, international backdrop of New York City, Vision Expo East is an unrivaled marketplace for eyecare professionals to discover trends, interact with new technologies and access innovative products and services for the ophthalmic marketplace.

The Vision Expo education program is driven by the profession, offering content of the highest quality and relevance in order to enhance overall patient care. Through the efforts of The Vision Council, Vision Expo also invests in programs that promote awareness of eye health and drive market growth for the industry at large.

Eyecare professionals attend Vision Expo East for very different reasons. Some seek education, while others come to see new products or spot new trends, and many to network with peers.

Over 700 exhibitors and thousands of exhibit staff will interact with over 15,000 key buyers, ophthalmic professionals and key decision-makers, introduce new products and services, gain greater visibility for their company, and expose their brands to media coverage in US and international trade outlets.

The Sponsorship Program category evaluates a case study presentation of a show’s sponsorship development/management program and the effect the program had on the show. Judging criteria includes: creativity in program offerings and elements that attract potential sponsors; overall development of the program and deliverables to sponsors; clarity of information, overall message and content usefulness in the marketing pieces used to promote the program; how well the marketing elements used to promote the program relate to the “theme” of the event in terms of overall presentation and visual appeal; and how well the program met its intended goals.

Over 200,001 nsf
American Pet Products Association
Global Pet Expo

Sponsorship Program_APPA

Global Pet Expo, presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA), is the pet industry’s largest annual trade show featuring the newest, most innovative pet products on the market today. The 2018 show featured 1,164 exhibitors, 3,523 booths and more than 3,000 new product launches. More than 6,500 of the most qualified pet product buyers in the industry attended the show, including an impressive number of international retailers.

 

The 2019 IAEE Art of the Show Competition is now underway! Take advantage of discounted entry fees by submitting your entries no later than 30 August 2019! You can also check out all the winners from the 2018 competition here.

Posted by Shay Sibley

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