The Future of Attendee Acquisition Marketing is Here

The final report in CEIR’s Attendee Acquisition Trends Driving Growth series examines the areas in which B2B event marketers are seeing results in their efforts to increase attendees to their events happening now as well as in the near future.

Old School Marketing + New Tech = Today’s Attendee Acquisition Strategies

CEIR’s latest findings reveal that the secret formula to attendee acquisition involves highly evolved customer insight, bullseye targeted messaging and staying on top of your omnichannel marketing mix.

Valuing Your Stage

Joy Davis, CAE with the American Association of Pharmaceutical Scientists examines the ethical considerations involved in selecting speakers at events and the importance of keeping attendees’ needs first and foremost when determining presenters.

The March of Advancing Technologies

CEIR CEO Cathy Breden explores the opportunities and risks involved with applying burgeoning AI technology to exhibitions.

CEIR Explores Attendee Acquisition Trends Driving Growth

CEIR reveals its latest findings on where attendee marketers are most successful in meeting or exceeding shows’ pre-pandemic performance levels.

A Tribute to Skip Farber

Former CEIR President Douglas Ducate remembers industry veteran Skip Farber and his indelible contributions to CEIR.

Looking Back at CEIR Predict – and Ahead to 2023

Use these highlights from the 2022 CEIR Predict Conference to formulate your strategies for the coming year.

CEIR Research Council Spotlight on Arjun Chakravarti

CEIR Research Council Member Arjun Chakravarti shares how he and Cogknition Analytics use CEIR research to maximize their goals and objectives.

CEIR Research Council Spotlight on Toby Purdy

CEIR Research Council Member Toby Purdy shares how he and The Expo Group use CEIR research to maximize their goals and objectives.

CEIR Research Council Spotlight on Dennis Smith

CEIR Research Council Member Dennis Smith shares how he uses CEIR research to maximize his goals and objectives.

CEIR Research Council Spotlight on Jennifer Hoff

CEIR Research Council Member Jennifer Hoff shares how she and Taffy Event Strategies use CEIR research to maximize their goals and objectives.

CEIR Research Council Spotlight on Brett Mitchell, CVE

CEIR Research Council Member Brett Mitchell, CVE shares how he and the Overland Park Convention Center use CEIR research to maximize their goals and objectives.

CEIR Research Council Spotlight on Jackie James

CEIR Research Council Member Jackie James shares how she and Informa Markets use CEIR research to maximize their goals and objectives.

Plan Now to Be Ready for When the B2B Exhibitions Industry Reopens in Full Force

CEIR Blog By: Nancy Drapeau, PRC, VP of Research, CEIR and Dr. Allen Shaw, Ph.D. The unrelenting nature of the health crisis might prompt some B2B exhibition organizers to take a hold and wait position […]

Dealing with the Unexpected and What to Expect Next

By: Cathy Breden, CMP, CAE, CEM CEIR CEO When I began writing this article for the quarterly newsletter several weeks ago, I never thought our industry would be in the situation it is. My thoughts […]

The Coronavirus and Meetings: Staying Alert and Prepared

How concerned should event professionals be about the Coronavirus and its implication on upcoming events?

State of the Industry

Read IAEE’s President & CEO David DuBois’ State of the Industry in the latest Industry Perspectives blog

Who’s On Your Risk Assessment Team?

CEIR Blog By Jessie States A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL The team that works on assessing the risks associated with any given meeting or event include both internal and external […]

4 Ways to Build Anticipation for Your Next Event

Hype up your event using these 4 strategies from Ryan Gould of Elevation Marketing. Special section brought to you by MPI. CEIR Blog A strategic marketing and branding expert, Ryan helps Elevation’s clients solve their […]

Tips to Help Potential Attendees Justify Coming to Your Meeting

Follow these tips from Jennifer Juergens on how to get potential attendees to come to your event. This section is brought to you by MPI. CEIR Blog Jennifer Juergens has been writing about the meeting, […]