Tag: Event Marketing

Art of the Show Competition Winners Circle: Attendance Promotion Brochure

The IAEE Art of the Show Competition’s Attendance Promotion Brochure category evaluates a single brochure (printed or digital) used to promote attendance at a show. Judging criteria includes overall presentation, visual appeal and creativity; organization […]

Trade Shows: How to Make a Big Impression

Originally posted by 4imprint Some well-known brands have found a way to literally take their message on the road and go where their customers are, using pop-up shops. If you haven’t seen a pop-up shop […]

IAEE Art of the Show Competition Winners Circle Spotlight FreemanXP: 2015 Best of Show Winner

FreemanXP took last year’s Best of Show prize in the IAEE Art of the Show Competition, as well as winning the Signage/Decoration: Over 200,001 nsf category for its Autodesk 2014 entry. Here, FreemanXP discusses how […]

Spotting Trade Show Pros – Amplify Winter 2016

Originally published in Amplify, Winter 2016 Issue – Download the full issue here. Spotting Trade Show Pros It’s easy to spot a trade show pro. They’re the folks who are naturals at orchestrating successful trade […]

What Makes a Good Entry – Art of the Show Insider Tip #7

THERE ARE LESS THAN 10 DAYS REMAINING TO ENTER IAEE’s ART OF THE SHOW! HURRY, SUBMIT TODAY! IAEE’s Art of the Show Competition celebrates outstanding promotion of exhibitions and events in 15 categories, including Signage/Decoration […]

What Makes a Good Entry – Art of the Show Insider Tip #6

Submissions to IAEE’s Art of the Show Competition are due 30 September! Don’t wait, enter today! IAEE’s Art of the Show Competition celebrates outstanding promotion of exhibitions and events in 15 categories, including Show Daily, […]

What Makes a Good Entry – Art of the Show Insider Tip #3

IAEE’s Art of the Show Competition celebrates outstanding promotion of exhibitions and events in 15 categories, including Email Promotion and Exhibit Sales Brochure/Prospectus. These elements comprise a well-rounded marketing plan, but what makes them so […]

What Makes a Good Entry – Art of the Show Insider Tip #2

IAEE’s Art of the Show Competition celebrates outstanding promotion of exhibitions and events in 15 categories, including Brand Design/Development and Convention Center Promotion. These elements comprise a well-rounded marketing plan, but what makes them so […]

The World would be a Boring Place without Marketers

Nicole Bowman, MBA, VP of Marketing & Communications, IAEE I love marketing and design. I have been doing this for upwards of 20 years and it never gets old. As my husband said to me […]