Category: IAEE

Trade Show Measurement is Simple. Really!

Originally posted on CEIR Blog:
By Dax Callner, Chief Strategy Officer, GES Events The events industry is always talking about measurement…and if we’re honest, we all kind of glaze over the data when analysts propose…

Is Your Decision-Making Pattern Negatively Impacting Your Organization?

Originally published by Shelley Row, P.E., ACC I was intrigued but not surprised. The a-ha moment happened as I discussed the pitfalls of over-thinking with a group of 70 transportation leaders. It could have been […]

Let’s Make Some Noise on Exhibitions Day

Originally published by Trade Show Executive May 2018 Edition Exhibitions Day is just around the corner and the industry’s advocates are gearing up for its annual descent on Capitol Hill to act as the voice […]

IAEE Women’s Leadership Forum Draws Sold-out Crowd in D.C.

Originally published by 7 May 2018 by TSNN Last week’s IAEE Women’s Leadership Forum, held at the InterContinental Hotel in Washington, D.C., drew a sold-out crowd of more than 220 attendees to hear several dynamic […]

Make Your Next Trade Show Appearance Work for You

Originally published by 4imprint 23 April 2018 Trade shows are one of the best places for gathering leads. But statistics show you don’t have a lot of time to capture those leads. According to Exhibitor […]

Are You Tracking Exhibitor Retention? If Not, It Is Costing Your Event

Originally posted on CEIR Blog:
By Nancy Drapeau, PRC, Senior Research Director, CEIR “Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times…

IAEE Awards Spotlight on Bruce Lemmon, CEM: 2017 Educator of the Year Award Winner

By Mary Tucker, Sr. PR/Communications Manager Bruce Lemmon, CEM, Owner of GEM Global Events Management LLC, earned his CEM designation in 1993 and began teaching CEM courses in 2005. He was one of the first […]

Let’s Go Outside!

Originally posted on CEIR Blog:
By Denise Capello, Head of Business Development, RAI Amsterdam. Perhaps more than ever in this age of online interaction and communities, physical exhibitions and conferences offer a major asset that…

How Event Organizers are Implementing Millennial-Focused Programs

Originally published in the quarterly IAEE insert of the Meeting Professionals magazine. A SPECIAL SECTION BROUGHT TO YOU BY THE INTERNATIONAL ASSOCIATION OF EXHIBITIONS AND EVENTS By Michelle Bruno, MPC Writer | Content Strategist | Blogger […]

Effective Change-Management Techniques for Your Organization

Originally published by 4imprint 2 April 2018 Change is inevitable in business. Companies install new software, change their policies, move across the city or country, update their name or logo, and change their products and […]