Category: IAEE

Exhibiting Abroad: Don’t Pretend It’s the Same! 8 Tips to Adapt U.S. Exhibiting Strategies for the International Stage

Originally posted on CEIR Blog:
By Larry Kulchawik, author, Larry Kulchawik Consulting                                            The biggest mistake that U.S. companies make when taking their U.S. trade show experiences abroad is assuming that their formula for success in…

Why Leaders Fail

Why do leaders fail? Find out the characteristics of Bosszillas!

NYIAEE Chairman Tom Malek, CEM Reflects on the Role

Originally published by T3 Expo, 8 February 2018 T3 Expo’s Vice President of Sales, Tom Malek, has been the Chairman of the New York IAEE Board during the past two years. As he departs his […]

Event Measurement: Unlocking the Mystery of Motivation

Originally posted on CEIR Blog:
By Mary E. Boone, Owner, Boone Associates It’s not easy to measure the true impact of events and trade shows. Sure, there are plenty of shiny new technologies that collect…

Content You Can Count On

Reprinted with permission from SmithBucklin. The article originally appeared in the 2018 edition of Circuit, which offers 20 articles on key trends, issues and development that will impact associations in the coming year. With their […]

Competing and Winning with Growth Strategies

Originally posted on CEIR Blog:
By Cathy Breden, CAE, CMP, CEO, CEIR In January, I wrote a blog based on an article I read in a McKinsey and Company post. I read another article, “Where…

Expo! Expo! Recap: Code Blue – Keeping the Event Heartbeat Up Beyond the Show Days

Read the Expo! Expo! recap on how to keep the event momentum alive all year long.

Integration Challenges: Sharing Data Is All About Communication

Originally posted on CEIR Blog:
By Michelle Wyatt, Partner, CadmiumCD With the plethora of new event technology that is already on the market, as well as new technology that is being advanced, understanding the full…

Do You Walk the Walk?

Originally published by Trade Show Executive, February 2018 Edition Do you “walk the walk and talk the talk”? We are now firmly into 2018 and morale is high for this year. Each day we choose […]

CEIR Sneak Peek Luncheon – A Smorgasbord of Insights on Trends Influencing Marketing and Impact on B2B Exhibitions

Originally posted on CEIR Blog:
By Nancy Drapeau, PRC, Senior Research Director, CEIR Executives who attended the CEIR Sneak Peak Luncheon held at Expo! Expo! in San Antonio in November 2017 were given a lot…