Category: IAEE

Looking Ahead to 2018

Originally published by Trade Show Executive December 2017 Edition   As an association leader, it is my duty to stay in tune with our members as well as continuously survey issues and trends that affect […]

Prost! The German Report (Make Eye-contact, Please)

Originally posted on CEIR Blog:
By John Moyes Despite an ongoing slowdown in global economic growth and a decline in open trade promoters on the international stage, the exhibition industry is tracking for continued growth…

Sexual Harassment/Gender Bias Are Major Issues in Trade Show Industry

Originally published by Rachel Wimberly on TSNN – 4 December 2017 Last week I had the great pleasure of taking part in the International Association of Exhibitions and Event’s Women’s Leadership Experience, held Nov. 28, […]

I’m Starting a New Gratitude Habit and I Hope You’ll Join Me

Originally published by Lindsay Pollack 21 November 2017 Thanksgiving is just around the corner,and whether your celebration entails a traditional family affair or its contemporary cousin, “Friendsgiving,” your festivity may include the custom of going […]

Choosing a Merchant Processor for Your Organization

What should you consider in choosing the right merchant processor for your organization

My Favorite Marketing Definitions

Originally posted on CEIR Blog:
by Gary Slack Almost all of us collect things—often offbeat things. I know a man who collects Toby jugs, another who collects old-time lunch boxes and a husband-wife couple whose…

IAEE’s Expo! Expo! 2017 Planning Made Easy With These 5 Tips

Originally published 20 November 2017 by TSNN Are you attending Expo! Expo! IAEE’s Annual Meeting & Exhibition this year?  Have you started planning for your visit?  Don’t stress! Below are five beneficial things you can […]

What is Marketing?

Originally posted on CEIR Blog:
by Scott Schenker Marketing is… one half of an unfinished symphony. Whether marketing communications, product/solution marketing, experience marketing, brand, advertising, demand generations, social media, or anything else, the balance of…

The Evolution of Trade Shows Through Technology

Technology will enhance the face-to-face business – not replace it.