Category: IAEE

CEM Spotlight on Amy Nitschke, CEM

Congratulations to new CEM gamechanger Amy Nitschke, CEM of Wisconsin Restaurant Association! Read how she was able to bring new ideas to the table and why she believes it’s important to maintain the CEM designation.

Know Your Staff! Four Briefing Styles that Give You Clues to Their Superpower

 Knowing your staff’s briefing style tells you as much about them as it does about the way they manage projects. Practice a simple test to figure out your staff’s preferred workstyle with Shelley Row, PE, CSP.

The Biggest Overlooked Thing You Need To Succeed At Trade Shows

Originally posted on CEIR Blog:
By Samuel J. Smith Because B2B marketers spend around 40% of their budgets on trade shows, exhibitors really want to know how to do shows well. And so, countless blog…

Why I Attend Expo! Expo!: An Interview with Steven Walker

Read Steven Walker of MGM Resorts perspective on hosting this year’s #ExpoExpo and why attending #ExpoExpo is an invaluable time to connect with industry peers.

Custom Work Uniforms: Find the Perfect Fit for Your Brand

Just like your company’s logo, website and social media platforms, custom work uniforms bring visibility to your brand. Learn about the many benefits that come from employee uniforms with 4imprint.

Is Your Event App Just a Gated Social Media Channel?

Originally posted on CEIR Blog:
By Mike Doane When an attendee first opens your app, what do they see? What options are they given? Many will receive an experience identical to Twitter or Facebook. A…

CEM Spotlight on Edward Woolford, CMP, CEM

Congratulations to Edward Woolford, CMP, CEM of Charlotte Convention Center/Charlotte Regional Visitors Authority on earning his #CEM! Read why he believes having the #CEM designation makes a difference and the first step he took after obtaining it.

Teaming Up to Reinvent Trade Shows

Originally posted on CEIR Blog:
By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host Too often trade shows become an “us vs. them” conflict between show managers and exhibitors. But…

Why I Attend Expo! Expo!: An Interview with Sallee Pavlovich, CEM

Sallee Pavlovich, CEM of New Orleans and Company shares her expansive #ExpoExpo journey detailing her first attendance in 1980 to how she played a key role in the epic 90th anniversary celebration of IAEE at 2018 #ExpoExpo in New Orleans!

Beating the Coulda-Shoulda-Woulda Blues

When you get so caught up in your battle plan that you tune out your target’s thoughts, needs and feedback, your chances of veering off-course grow exponentially. Read how to beat the coulda-shoulda-woulda blues with Dr. Cindy McGovern.