Category: IAEE

Customer Education—The Marketing Strategy That Makes the Grade

Learn how you can provide a variety of information to make your organization invaluable to customers with 4imprint.

4 Ways to Build Anticipation for Your Next Event

Originally posted on CEIR Blog:
A strategic marketing and branding expert, Ryan helps Elevation’s clients solve their problems and achieve their business goals through integrated marketing solutions distinguished by research, storytelling, engagement and conversion. With…

2018 Art of the Show Competition Winners: Exhibit Sales Brochure/Prospects & Most Innovative Use of Technology

IAEE’s Art of the Show Competition recognizes outstanding marketing activities directly related to successfully organizing and executing an exhibition and/or event. As such, it is the only marketing competition tailored specifically to our industry! Each […]

Tips to Help Potential Attendees Justify Coming to Your Meeting

Originally posted on CEIR Blog:
Jennifer Juergens has been writing about the meeting, event and incentive industries for more than three decades. Today she mixes up writing with substitute teaching in the Orlando public school…

IAEE Awards Spotlight on Tara Allen, CEM: 2018 Young Professional of the Year Award Winner

Congrats to 2018 Young Professional of the Year Award recipient, Tara Allen, CEM of Freeman.

Tips for Kick-Starting Your Career in the Exhibitions Industry After Graduation

Now that you’ve taken the walk across the stage and received your college diploma (congratulations!), it’s time to get serious about starting your career. The feeling of uncertainty that often accompanies post-grad life can make […]

Celebrations and Company Anniversary Gifts That Wow

Your company anniversary is a unique opportunity to not only celebrate your employees and clients but also to cultivate business. Read the latest Blue Paper from 4imprint.

5 Tools to Transform Social Media into a Lead Generator

Originally posted on CEIR Blog:
 Barbara Rozgonyi publishes http://www.wiredPRworks.com, an award-winning blog about how to attract attention, build business and captivate communities. Barbara co-founded Social Media Club Chicago, leads CoryWest Media, and is an international…

2018 Art of the Show Competition Winners: Attendee/Booth Interaction & Email Promotion Campaign

Congratulations to 2018 #ArtoftheShow competition winners for the categories: Attendee/Booth Interaction and Email Promotion Campaign! Read why these winners were recognized for their event marketing skills.

Global Outlook from a Bird’s Eye View

Read IAEE President and CEO David DuBois’ thoughts on why your organization should update its global development plan and the importance and value of free trade.