Category: IAEE Preferred Partners

12 Best Trade Show Giveaways to Make a Big Impression [INFOGRAPHIC]

[INFOGRAPHIC] Make a big impression with your customers with these trade show giveaway ideas from 4imprint

How to Keep Customers Flowing Through Your Sales Pipeline

Originally published by 4imprint 30 April 2018 Not so long ago, business owners considered a sales pipeline to be straight. Potential customers would go into one end, follow a straight line through a series of […]

Make Your Next Trade Show Appearance Work for You

Originally published by 4imprint 23 April 2018 Trade shows are one of the best places for gathering leads. But statistics show you don’t have a lot of time to capture those leads. According to Exhibitor […]

Effective Change-Management Techniques for Your Organization

Originally published by 4imprint 2 April 2018 Change is inevitable in business. Companies install new software, change their policies, move across the city or country, update their name or logo, and change their products and […]

Payment Gateway vs. Payment Processor

 IAEE is pleased to bring you this valuable information from our new partner, BluePay. BluePay offers fast, easy, and secure payment processing solutions to fit every member’s needs. Whether a small business, large enterprise, e-commerce, […]

The Science of Successful Brand Storytelling in Marketing

Originally published by 4imprint, 8 May 2017 When it comes to building brand loyalty and engaging your target audience, few tools are more powerful than storytelling. It can be difficult to perfect, however. Using a […]

How to Create Referral Marketing Strategies That Work

Originally published by 4imprint, 5 March 2018 While “referral marketing” sounds like a large and complicated topic, in essence, it comes down to one simple question: “Hey, do you know a company that (fill in […]

Reach Customers Year-Round With Promotional Gift Items

Originally published by 4imprint 5 September 2017 Making meaningful connections with your customers, contacts and prospects is key to ensuring a steady flow of business. Reaching out to them throughout the buying cycle can help. […]

Make Long-Lasting Impressions with Swag Bags for Events

Originally published by 4imprint, 5 February 2018 No matter what your industry, chances are good that events are an essential part of your marketing strategy. And swag bags for events can help carry your marketing […]

Build Strong Business Connections with Community Involvement

Originally published by 4imprint 1 June 2017 Your day is already full. You and your team are busy. Working together. Accomplishing goals. Putting out fires. So, when your calendar appointment pops up, reminding you of […]