Looking Ahead to 2018

Originally published by Trade Show Executive December 2017 Edition   As an association leader, it is my duty to stay in tune with our members as well as continuously survey issues and trends that affect […]

Prost! The German Report (Make Eye-contact, Please)

Originally posted on CEIR Blog:
By John Moyes Despite an ongoing slowdown in global economic growth and a decline in open trade promoters on the international stage, the exhibition industry is tracking for continued growth…

Choosing a Merchant Processor for Your Organization

What should you consider in choosing the right merchant processor for your organization

My Favorite Marketing Definitions

Originally posted on CEIR Blog:
by Gary Slack Almost all of us collect things—often offbeat things. I know a man who collects Toby jugs, another who collects old-time lunch boxes and a husband-wife couple whose…

Data-Driven Marketing Strategies Steer You Toward Success

Originally published by 4imprint 6 November 2017  More than ever before, data-driven marketing plans are proving to be invaluable for leveraging the insights you’ve gleaned during the past several months or year, and the latest […]

What is Marketing?

Originally posted on CEIR Blog:
by Scott Schenker Marketing is… one half of an unfinished symphony. Whether marketing communications, product/solution marketing, experience marketing, brand, advertising, demand generations, social media, or anything else, the balance of…

“We Didn’t Give Ourselves the Trophies” — Millennials

Are millenials the “trophy generation”? Find out how to manage millenials with facts and takeaways

The Evolution of Trade Shows Through Technology

Technology will enhance the face-to-face business – not replace it.

Messe Frankfurt and its Dedication to IAEE

With more than 10,000 industry professionals who support and conduct exhibitions globally, The International Association of Exhibitions and Events (IAEE) forms a strong synergistic group of individuals.  The endless networking and educational opportunities IAEE provides…