The Industry Needs Your Voice

IAEE places a strong emphasis on advocating for issues that affect the exhibitions and events industry, and #ExhibitionsDay has become a powerful tool for us to do that. Read the latest Capitol Hill updates from IAEE President, David DuBois.

Know Your Staff! Four Briefing Styles that Give You Clues to Their Superpower

 Knowing your staff’s briefing style tells you as much about them as it does about the way they manage projects. Practice a simple test to figure out your staff’s preferred workstyle with Shelley Row, PE, CSP.

The Biggest Overlooked Thing You Need To Succeed At Trade Shows

Originally posted on CEIR Blog:
By Samuel J. Smith Because B2B marketers spend around 40% of their budgets on trade shows, exhibitors really want to know how to do shows well. And so, countless blog…

Why I Attend Expo! Expo!: An Interview with Steven Walker

Read Steven Walker of MGM Resorts perspective on hosting this year’s #ExpoExpo and why attending #ExpoExpo is an invaluable time to connect with industry peers.

Is Your Event App Just a Gated Social Media Channel?

Originally posted on CEIR Blog:
By Mike Doane When an attendee first opens your app, what do they see? What options are they given? Many will receive an experience identical to Twitter or Facebook. A…

Teaming Up to Reinvent Trade Shows

Originally posted on CEIR Blog:
By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host Too often trade shows become an “us vs. them” conflict between show managers and exhibitors. But…

Why I Attend Expo! Expo!: An Interview with Sallee Pavlovich, CEM

Sallee Pavlovich, CEM of New Orleans and Company shares her expansive #ExpoExpo journey detailing her first attendance in 1980 to how she played a key role in the epic 90th anniversary celebration of IAEE at 2018 #ExpoExpo in New Orleans!

Success Stories: Follow-Up Trade Show Swag Ideas That Got Results

Which trade show gifts are best at helping turn a prospect into a sale? Read 3 success stories of trade show gifts that made lasting impressions with 4imprint.

6 Tips to Achieve Work-life Balance

Originally posted on CEIR Blog:
By Jeff Davidson “The Work-Life Balance Expert” I am a thought leader on work-life balance issues. I have written 59 mainstream books, am an authority on time management and a…

2018 Art of the Show Competition Winners: Show Promotion Website, Social Media Campaign and Sponsorship Program

IAEE’s Art of the Show Competition recognizes outstanding marketing activities directly related to successfully organizing and executing an exhibition and/or event. As such, it is the only marketing competition tailored specifically to our industry! Each […]