Exhibiting Abroad: Don’t Pretend It’s the Same! 8 Tips to Adapt U.S. Exhibiting Strategies for the International Stage

Originally posted on CEIR Blog:
By Larry Kulchawik, author, Larry Kulchawik Consulting                                            The biggest mistake that U.S. companies make when taking their U.S. trade show experiences abroad is assuming that their formula for success in…

Why Leaders Fail

Why do leaders fail? Find out the characteristics of Bosszillas!

Reach Customers Year-Round With Promotional Gift Items

Originally published by 4imprint 5 September 2017 Making meaningful connections with your customers, contacts and prospects is key to ensuring a steady flow of business. Reaching out to them throughout the buying cycle can help. […]

Event Measurement: Unlocking the Mystery of Motivation

Originally posted on CEIR Blog:
By Mary E. Boone, Owner, Boone Associates It’s not easy to measure the true impact of events and trade shows. Sure, there are plenty of shiny new technologies that collect…

Words Matter: Three Steps to Using Words to Get What You Want

by Shelley Row, P.E., ACC “I’m trying not to be worried. It will be fine.” If I said it once, I said it a hundred times.  I said it to my friends. I said it […]

Competing and Winning with Growth Strategies

Originally posted on CEIR Blog:
By Cathy Breden, CAE, CMP, CEO, CEIR In January, I wrote a blog based on an article I read in a McKinsey and Company post. I read another article, “Where…

Expo! Expo! Recap: Code Blue – Keeping the Event Heartbeat Up Beyond the Show Days

Read the Expo! Expo! recap on how to keep the event momentum alive all year long.

Make Long-Lasting Impressions with Swag Bags for Events

Originally published by 4imprint, 5 February 2018 No matter what your industry, chances are good that events are an essential part of your marketing strategy. And swag bags for events can help carry your marketing […]

Integration Challenges: Sharing Data Is All About Communication

Originally posted on CEIR Blog:
By Michelle Wyatt, Partner, CadmiumCD With the plethora of new event technology that is already on the market, as well as new technology that is being advanced, understanding the full…

Do You Walk the Walk?

Originally published by Trade Show Executive, February 2018 Edition Do you “walk the walk and talk the talk”? We are now firmly into 2018 and morale is high for this year. Each day we choose […]