Warm Up Your Cold Market with Promotional Winter-Wear!

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Originally posted by 4imprint.

The changing weather is an amazing opportunity for your business. Promotional gifts that help keep them warm will have them singing your praises all winter long. Assemble an entire promotional wardrobe from these cold weather picks:


Winter Accessories

Winter accessories are a great way to warm up your market without worrying about size! The Fleece Pocket Scarf protects exposed skin and offers a spot for their keys. Pair it with a set of matching Knit Gloves to make a big impression. The Deluxe Touch Screen Gloves offer a media-friendly option. If you prefer one-stop shopping, the Cozy Fleece Gift Set includes matching scarf, beanie and gloves.


copy-of-template-1-image-2-1Layering Pieces

Layering provides interesting opportunities to promote your brand. The Gauntlet Long Sleeve Compression Shirt provides a moisture-wicking under-layer that warms without overheating. If you want to pile layers over the top of clothes instead, the Yerba 1/4 Zip Wicking Pullover offers a sleek option. If the temperatures aren’t too cold, a vest can help. Choose a lighter-weight Crossland Fleece Vest or a puffy Whistler Light Down Vest.



Winter hats are great for brand launches and team attire because they have universal appeal. The Knit Beanie with Cuff comes in many colors. For an extra playful touch, try the Pom Pom Cuff Beanie with Stripes or the Heidi Tassel Hat with Microfleece Lining, with whimsical ear flaps. On the adventuresome side, there’s the Outdoor Cap Camo Knit Beanie.



When it’s finally time to get out the jackets, you can be there with personalized outerwear. Start with the Edge Soft Shell Jacket when the temperatures are just starting to drop. Or try the Droxford Parka, which covers more of the body. For full winter, try the Brooklyn Puffer Jacket or Avalanche Heavyweight Jacket.

SOURCE:  Warm Up Your Cold Market with Promotional Winter-Wear!

What Does ‘Authenticity’ Really Mean at Work?


Originally published by Lindsey Pollak 18 October 2016.

Being “authentic.” While this has become a buzzword, I think the idea of authenticity transcends trendiness: It’s a trait I admire in others and that I strive for in my own life and work.

Authenticity is especially important for leaders, and based on research I’ve done with my partner The Hartford, I know that a large majority of millennials see themselves as leaders today.

Being authentic sounds like it should be the easiest thing in the world (just be yourself!), and yet I often see the concept being misappropriated. Here are a few misconceptions and some tips on being authentically — and professionally — authentic.

Authentic doesn’t mean “unprofessional”

A participant in one of my business school presentations said, “I feel authentic in sweatpants, so why can’t I wear them to work?” I get where he was going, and of course authenticity means being true to yourself, but if you want to be professionally employed you have to do it in an appropriate way. And that means heeding the norms and boundaries of professionalism in your particular workplace.

Beyond clothing, this means you might have to remove the slang or emoji from your emails even if “that’s the way you talk” and participate in required team-building activities even if you’re an introvert. You can find ways to be your true self within the boundaries set by your employer.

Now, on the other hand, if you truly only feel authentic in your athleisure gear, I totally respect that. But that might mean rethinking your career aspirations and choosing to work for a gym rather than an accounting firm. If you don’t feel authentic sitting at a desk, then you might want to find a career where you can be outside. If your career is uncomfortably hampering your authenticity, then find a place where you can dress and behave exactly how you want.

Authenticity doesn’t mean you always have to be an open book (unless you want to be)

I’m a working mom. I’m married to a man. I’m Jewish. I’m a cisgender woman. I’m voting for Hillary Clinton for President. Lots of people know these facts about me and I don’t consider them secrets. However, I don’t always mention all of these facts about myself in professional situations. (And I understand that even having a choice is a privilege — for example, my colleagues with physical disabilities rarely have a “choice” to reveal that they are blind or in a wheelchair.)

Now, if I worked for an organization that advocates for moms or female political candidates, the above facts about myself would be an integral part of my professional life and I would probably discuss them frequently. Or if someone was spouting off that they don’t think moms should work, my authentic self would feel the need to speak up. As in the previous section, where one chooses to work has an impact on the facts about oneself that become primary.

Bottom line: I have a religion; I have political preferences; I’m a mom. But I believe authenticity includes the right to choose when and how we want to reveal something about ourselves in professional situations.

Authenticity doesn’t mean you have to be perfect

When I initially turned in my Getting from College to Career book manuscript, my editor gave me some unexpected feedback. She said, “The advice is great, but you’re making yourself sound too perfect.” I had thought that to be an authentic career expert, I had to demonstrate all the ways in which I was an authentic success. She reminded me that no one is successful all the time, and that my readers would want to know that everything didn’t always go smoothly in my career.

Her counsel was spot on because to this day, readers often say, “Thank you for telling me about the times you messed up and how you learned from it. It made me feel better about not always feeling successful.”

At the same time, it’s also authentic to own your success. No one is fooled by a humblebrag, and I think it’s important to share the stories of why you’re successful. Even if you don’t write a book, your personal narrative — that you share with colleagues, clients or mentees — could include that you worked hard in school and at your job and that dedication paved the way to your success.

When you are sincerely authentic about lessons you have learned, it benefits everyone around you. Being authentic makes you more relatable, and that’s a quality that every leader can use more of.


Security and Safety

David DuBois_cropped for WordPress

Originally published by Trade Show Executive October 2016 Edition

One of the greatest advantages to being a part of the exhibitions and events industry is witnessing the direct effect that face-to-face interaction has on the overall business paradigm. The ability for buyers and sellers to engage in dialogue and hands-on demonstrations, as well as build and expand their professional networks is a unique experience that continually stands the test of time.

Decades after entering this industry, it still brings me immense satisfaction to look across a crowded venue and see people connecting in such a thriving business environment. I have seen our industry grow and change, and like many of you, one of the issues at the forefront of my mind these days is that of the security and safety of our meetings. We have all been witness to the detrimental effect terrorism is having on our society, and as exhibitions and events professionals we cannot ignore the effect it could potentially have on our industry.

Read the blog: Safety and Security at Trade Shows – What IAEE is Doing

For many years, we have dealt in emergency preparedness and contingency plans for our events should we experience an attack. Show organizers have worked closely with venues to ensure there is a plan of action in place should such a tragedy occur. For example, IAEE’s CEM Learning Program includes the Security, Risk & Crisis Management module which provides professionals who attain their CEM certification with the skill to evaluate the security needs for their events and develop a preparedness plan accordingly.

However, the time has come to take this approach a step further. The time has come to offer a national standard that the entire industry can implement so that we can work together as an industry to ensure the safety of our attendees. Therefore IAEE, IAVM (International Association of Venue Managers), ESCA (Exhibition Services and Contractors Association) and The Keyway Group have joined forces to work toward industry-wide standards to submit to the Safety Act Office of the U.S. Department of Homeland Security. This initiative will bring convention centers, show organizers, event planners and service providers together to share best practices and implement the latest security protocols and procedures in a proactive collaboration.

Industry Security Council meets for the first time to discuss security in the exhibitions industry.

Our goal is to examine individual best practices currently used by members of our industry around the country, and work with experts in the safety and security industry to produce a comprehensive benchmark for security that also aligns with the Department of Homeland Security’s SAFETY Act. This benchmark will not only help venues continue to operate with security as a top priority, but it will also give show organizers and meeting planners more leeway to align the needs of their events and meetings with the appropriate venue.

This is a work in progress, but the exhibitions and events industry is no stranger to what it takes to make things happen! Our industry is built on the ability to look into the future and plan accordingly – it is what we do every day. We are now looking into the future and seeing that there is a need for a stronger plan of action for what is an unfortunate reality of the world we live in. In order to do that, our main priority at this point is to gather as much information as we can about the security and safety management tactics currently in place.

If you are interested in becoming a part of this very important initiative, I would love to hear from you. You can find out more information on IAEE’s website at http://www.iaee.com/resources/security-initiative/.

David DuBois, CMP, CAE, FASAE, CTA
President & CEO

Is Your Comfort Zone Holding You Back At Work?


Originally posted by Lindsey Pollak 30 September 2016.

As autumn sets in, my social media feed is becoming clogged with #FallLovers waxing eloquently about PSLs (pumpkin spice lattes for the uninitiated), chunky sweaters, boots, football, fires and, well…comfort. (And the Brangelina divorce, but we digress…)

While finding your fall comfort zone at home is a definite “do,” staying in one at work is most definitely a “don’t.” When you stick with the status quo, your career can stagnate. Opportunities flourish most when you raise your hand to volunteer for something new. Believe me, others take note when you put yourself out there.

I know risk-taking is scary — whether it’s speaking up at a meeting, introducing yourself to a keynote speaker (by the way, we love it!) or volunteering for a new project or task force.

But you’ll see incredible personal and career growth when you stretch yourself at work. I found some articles that discuss why it’s smart to leave your comfort zone and some steps to get you started.

Leaving Your Comfort Zone Can Inspire a New Passion

“How can you know what you love if you’ve never tried it? There’s only one way to find out: Bite the bullet, summon up your bravery and dive in. You have more to gain by trying something new—even if you fail—than staying in a rut forever. For Adam Fridman, founder and CEO of Mabbly, a digital-marketing agency, an assignment to optimize search terms at his old company uncovered a love of SEO that inspired him to found his new startup. ‘I had no idea when I picked up that one-off project that I would find something I loved and excelled at … Now, it’s my whole life, and I couldn’t be happier.’” —  Read more at Entrepreneur.com.

Risks Can Pay Off in Unforeseen Ways

“Challenging yourself pushes you to dip into and utilize your personal store of untapped knowledge and resources. You have no idea what you’re made of unless and until you venture outside of your own familiar world. … Taking risks, regardless of their outcome, are growth experiences. Even if you make mistakes or don’t get it right the first time there’s always these experiences you’ve had to tap into for the future. There really is no such thing as ‘fail’ if you got something out of the experience.” —  Read more at Psychology Today.

Stretching Yourself Leads to New Skills

“Network laterally across your company to learn about other departments, and apply your unique perspective to what they’re working on. For example, if your role is more inward-focused (i.e., product, operations, finance), collaborate with the sales team. This will develop differentiated skills such as empathy, storytelling, and public speaking that are keys to growth, particularly as a future leader. You’ll be developing new skills and relationships, and creating equity in yourself.” —  Read more at The Muse.com.

Be Judicious When Stepping Out of Your Comfort Zone

“Say no to projects that don’t align with the personal brand you’re trying to build and promote within your organization. For example, if you want to be regarded as a strong cross-functional project leader, think twice about committing to assignments that require you to work alone. Ideally, the assignments you accept should align with your brand and give you opportunities to showcase your accomplishments and make your value visible to management. Overall, remember that stretch assignments are designed to build your skill set, network, and organizational brand, not simply add busy work to your already busy schedule.” —  Read more at ChicagoTribune.com.

Take Small Steps Rather Than Big Leaps

“For many years, I’ve worked with people struggling to step outside their comfort zones at work and in everyday life, and what I’ve found is that we often have much more leeway than we believe to make these tasks feel less loathsome. We can often find a way to tweak what we have to do to make it palatable enough to perform by sculpting situations in a way that minimizes discomfort. For example, if you’re like me and get queasy talking with big groups during large, noisy settings, find a quiet corner of that setting to talk, or step outside into the hallway or just outside the building. If you hate public speaking and networking events, but feel slightly more comfortable in small groups, look for opportunities to speak with smaller groups or set up intimate coffee meetings with those you want to network with.” —  Read more at Harvard Business Review.


Edible Giveaways

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Originally published by 4imprint

Whether you’re planning a tradeshow booth, wedding reception or employee appreciation event, attendees appreciate a snack. Edible logo’d giveaways are more diverse than ever with new flavors and options to feature your logo on the packaging or the food item itself. Here are just a few ideas:

Chocolate-covered Sunflower Seeds

Our Candy Coated Sunflower Seeds are the perfect combination of sweet and salty, these edible delights come in a variety of colors, making it easy to complement the theme of your event or giveaway.

Candy Coated Sunflower Seeds - Promotional Product 297397 from 4imprint

Choose from small, individually portioned gifts pictured above, or a larger-sized Goody Bag – Chocolate Sunflower Seeds for sharing with friends.

Goody Bag Chocolate Sunflower Seeds - Promotional Product 408872 from 4imprint

Want to leave a more lasting impression on your customers and guests? Fill our longer-lasting Snack Attack Jars – Salt Water Taffy.

Snack Attack Jar - Saltwater Taffy - Promotional Product 409022 from 4imprint

When your customers put this candy jar on their desks, your logo and message remain within reach day after day.

And, while logo’d candy jars are a classic giveaway, quick-peel snack cups provide a newer way to share your story. The Snack Cup – Skittles® is one example. (These popular promotional products are available in a wide variety of flavors, including Treat Cups – Peanuts, Treat Cups – Pastel Mints, Treat Cups – Goldfish® Crackers, Treat Cups – Corn Nuts, Treat Cups – Gum Bites, Treat Cups – Mini Jaw Breakers and more.)

Snack Cup - Skittles - Promotioanl Product 438418 from 4imprint

Pre-packaged candy in a plastic serving cup makes a convenient, affordable giveaway for team events, holiday stocking stuffers or party favors. Give everyone attending your team’s end-of-season banquet a snack cup as a thank you for great teamwork. Or, stack the snack cups at an annual meeting or company picnic and you’ll see customers or employees grab and go.

For the ultimate way to put your message in your customers’ hands, add your logo to the candy itself. Edible ink imprints ensure your message won’t be missed.

Personalized Chewy Sprees - 1 LB Bag - Promotional Product 438311 from 4imprint

Select the perfect size for your edible giveaway from the Personalized Chewy Sprees – 1 LB. Bag, the convenient grab-and-go giveaway package like the Personalized Candy – 1 oz. – Chewy Sprees or the Personalized Candy Treat Cups – Chewy Sprees for the ultimate edible giveaway.

Personalized Treat Cup - Chewy Sprees - Promotional Product 438589 from 4imprint

If you prefer chocolate for your personalized candy, check out the Personalized Candy Treat Cups – Chocolate Mints. They’re the perfect giveaway for any chocolate lover. Best of all, they’re available in individually wrapped or bulk sizes, giving you the flexibility to hand out pre-packaged items, package your own or create mass displays that make a statement on their own.



SOURCE: Edible Giveaways

CEM Faculty Spotlight on B. Murphy, CEM, National Sales Manager, Fern


B. Murphy, CEM is a member of the National Sales Group of Fern. He is based in Alexandria, Virginia and is easily accessible for associations’ planning purposes. He has been involved with conventions, exhibits, and the meetings industry for over 20 years and in his role at Fern, B. is responsible for establishing and maintaining relationships with potential, current and future clients. B. joined the CEM faculty in 2013 and currently serves as the Chair of the CEM Commission and Vice Chair of the DC Chapter of IAEE.  In the past, B. has also served on IAEE Education Committee and the Chapter Leaders Council.

IAEE recently sat down with B. Murphy about his involvement in the exhibition and events industry and with IAEE’s CEM Learning Program.


How long have you been in the industry?   
I have been in the Industry for over 20 years.  My first exposure was in 1994 as the Chair of the Salt Palace Advisory Board. As a result of working with the Building, and the CVB, I developed an interest in becoming more and more involved in the industry.

What drives your involvement with IAEE and the CEM Learning Program?   
I have found that, of all the industry associations, IAEE is the one that suits my needs best.  I also am a HUGE proponent of the CEM Learning Program.  I believe that by obtaining my CEM, it shows that I am “vested” in this Industry.

Check out the 2016 CEM Learning Program Schedule

What was your most memorable experience from teaching?   
I would have to say that my most memorable experience was teaching a class to 50+ people at CEM Week in Austin, Texas.

Do you have any advice for other CEMs who may want to start teaching?   
If you are thinking about getting on the CEM faculty – Do it! I teach (exclusively) the “in-classroom” setting.  I believe the greatest benefit in teaching a CEM course is that I never come away from a class without making new acquaintances that evolve into lasting relationships.

How has the CEM designation helped you in your career?  
Having the letters “CEM” behind my name is a source of pride and achievement.  It has set me apart as part of an exclusive group of achievers in this Industry.

CEM Salary Inforgraphic_FreemanClick here to download the PDF Inforgraphic

What It Takes to Make a Great Event (My Expo Expo Experience)

By Michael Doane, Marketing Manager with CadmiumCD

The two years prior to 2015, I had been fairly active with my IAEE membership online, chatting with other members through the IAEE MemberLink forum and taking advantage of all the great resources IAEE has to offer through the member portal. But I never had the opportunity to attendee Expo! Expo!.


In 2015, Expo! Expo! was hosted by my hometown, Baltimore, MD, and I HAD to go. I remember walking through the exhibit hall and seeing old friends everywhere, plus meeting colleagues face-to-face for the first time that I knew from online industry events like the weekly Twitter group, #Expochat. It felt like a reunion.

Let’s talk about education for a minute. The quality of education surrounding the CEM Learning Program and industry knowledge is fantastic. I walked away from every Expo! Expo! session with a better understanding of clients’ pain points and responsibilities. This is why Expo! Expo! exemplifies what it takes to make any event great: they facilitate the opportunity to make great connections face-to-face, and the chance to receive a quality education.


I’m excited to return to Expo! Expo! this year in Anaheim for the same reasons, but I have the added bonus of being involved with the conference on another level. This year I won’t just be an exhibitor and attendee, I will also be a speaker. I’ll be giving a presentation on Thursday, 8 December with Brittany Doyle from SPI called “Driving Attendee Engagement with Event Tech.” CadmiumCD’s co-founder, Michelle Wyatt, will also be talking about sponsorship with our good friend from Sponsorship Boost, Jennifer Kehrin.


This is what I love most about IAEE and Expo! Expo!. It feels like every year that you’re involved with the organization, the opportunity to contribute to the industry increases. I hope to see you this December in Anaheim!


The MATSO Perspective from Adam Andersen, Managing Director of New Hope Network, a division of Penton


This past May, after years of trying to fit it into my schedule, I finally made it to the IAEE MATSO Spring Meeting, hosted this year at another event I’ve always wanted to attend, the NRA Show, hosted by the National Restaurant Association.

Besides being surrounded in an incredible setting of dynamic chefs and creative products that will be arriving in restaurants in the next few months, I had the great opportunity to network with peers and others who manage larger trade shows. To say being an event planner is unique is an understatement. To then find a sub-group that fits with your event size and has similar challenges and opportunities with cities, venues, vendors and technology is incredible. I was honored to be among peers from leading events in the industry and among thought leaders who are changing the way large trade shows create a better experience for attendees and exhibitors.


I was impressed by the willingness of everyone, even would-be competitors, to share their tactics and challenges.  A few of my key take-aways from the MATSO Spring Event:

  • Technology continues to be the largest influence on everything we do, driving the constant evolution of trade shows with new technologies such as virtual reality, data capture and geo-tracking and networking. More importantly, the infrastructure needed to support those efforts is greater than ever in venues and destinations.
  • Attendee engagement will be a key contributor to how any event organizer ties in the larger event experience. The expectation is that content, digital and social marketing is year round and that it can be easily consumed and done so on any device.
  • Continue to challenge the traditional trade show model. If any competitor could challenge your event with another, how would it be different?  Push your organization, venues and host cities to get uncomfortable and challenge conventional models and engagement at events.

A huge thank you to the NRA team, there is nothing like hosting other event planners, but what a great opportunity and a lot of fun to learn more about their organization and show planning.

I am looking forward to Expo! Expo! this December 6-8, where you too can network to find a group or forum that most closely aligns with your business and events. I look forward to seeing you in one of my favorite cities to host an event, Anaheim, for Expo! Expo! December 6-8!




How to Choose the Right Apparel to Promote Your Business

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Originally posted by 4imprint 27 September 2016

You want to promote your business, organization or agency. It’s a job promotional apparel is meant to do!

If you’re worried button-down oxfords with an embroidered logo or screen-printed t-shirts aren’t quite right for you… we’re excited for you to meet the new generation of logo’d apparel. Yes, promotional dress shirts are still around. And, logo’d t-shirts are too. But, today’s promotional apparel includes hoodies, flannels, scarves, vests, visors, pants and more! Maybe that’s why so many people say they own logowear.

Bags, caps and outerwear account for 3 of the 5 most effective promotional products


A recent survey finds 58 percent of American consumers own a promotional shirt. Forty-one percent own a promotional cap. And 50 percent own comfy promotional outerwear or fleece. With over 116 million households in the U.S, we’re talking tens of millions of people wearing branded apparel.

What’s more, people wear branded apparel at the office and in real life. This means logo’d clothing is constantly building brand awareness. In fact, the same survey shows when it comes to impressions created per item, three of the top five promotional products in the U.S. are apparel: caps (more than 3,100 impressions per item), outerwear (more than 2,600) and shirts (more than 2,400).

The 5 Ts of Promotional Apparel

To make sure you’re getting the most out of your logo wear, choose styles your customers or employees will wear again and again. Here’s how to do just that!

The 5 T’s of promotional apparel include: target, timing, tailored, types and trends.


First, you need to know who will be wearing the clothing. Men? Women? Children? Is it for people within your organization or outside? Do they prefer dressy, corporate apparel or something sportier? Knowing who will be rocking your logo’d threads it is the first step in determining the branded apparel to choose.


The time of year matters. Where will your message be seen? For example, during cooler weather, sweaters, knit caps or insulated jackets help keep your name and message on the outside instead of hidden under layers of clothing.

Tailored to your audience

Whatever promotional apparel you choose, choose a style recipients will snap up. High-quality items will stand the test of time, be worn again and again and reflect well on your brand.

Types of apparel

Once you know your target, choose what branded apparel is appropriate. Among the most popular options:

T-shirts, polo shirts, sweatshirts, outerwear and headwear are the most popular promotional apparel items.

  • Logo’d T-shirts: These are the most versatile products available, including everything from fashion T-shirts to performance athletic tees. And they’re worn absolutely With an almost infinite combination of styles, fabrics, sizes and colors to choose from, branded T-shirts are a cost-effective way of building brand awareness.
  • Promotional polo shirts: Half-dressy and half-casual, a promotional polo shirt is the go-to item for corporate apparel, from the office to the golf course and everywhere in between. For a high-quality look, embroider a small logo or message on the left.
  • Imprinted Sweatshirts: Nothing says comfort and relaxation like fleece, especially the fashionable—yet practical—classic hoodie. Along with other outerwear, fleece is also the most influential promotional product for ages 18–44.
  • Branded Outerwear: Branded jackets and vestsavailable in many different weights and styles, perfect for keeping your logo visible in any type of weather. And if they’re well-made and look good, they’re kept more often than other promotional clothing.
  • Personalized Headwear: People hang onto hats for two reasons: They’re eye-catching and incredibly useful. They’re worn year-round and always put your brand front and center. Popular items include promotional baseball caps and visors.


Whenever you’re giving promotional clothing to an employee or customer, make it useful, attractive and modern. Doing so gives people more reasons to wear your branded apparel.

Building Brand Awareness through Promotional Apparel

With new styles of logowear being added all the time, it’s easier than ever to find a style that fits your organization. Follow the 5 T’s when choosing corporate apparel and you’ll be sure people will love wearing your brand again and again.

Get Ready to Visit Anaheim at Expo! Expo! 2016


Anaheim is ready to welcome you this December! If you think you know Anaheim, we challenge you to check out what’s new in town. Our food and beverage options continue to grow, and we like to blog about it! (Warning: Don’t visit this page if you’re hungry)

Join us first thing Tuesday morning for Sunrise Wellness Program on the Plaza, benefiting the Bob Dallmeyer Education Fund and Exhibitions Mean Business campaign. We’ll have something for everyone – recommended running paths, yoga, healthy snacks and massage offerings to gear up for your busy Expo! Expo! week.


Plan to support the Gift of Service benefiting the Orange County Family Justice Center. Donate your time on Tuesday morning, or donate items needed via the online event registry. Items purchased online will be shipped directly to Anaheim – no extra packing required.

We’ve got an experience planned to kick off Expo! Expo! with a blowout party and dinner on the Anaheim Convention Center’s Grand Plaza under the Southern California stars.

The Opening Party & Food Truck fest will feature pop star Andy Grammer as the headliner for the evening, performing his multi-platinum hit “Honey I’m Good” and “Keep Your Head Up.”  A full dinner will be served from Southern California’s pioneering food trucks, and Anaheim’s burgeoning brew scene, fine wines and craft cocktails will be flowing. Stay for the night, we wouldn’t want you to miss the al fresco party of the year.


That’s just the first day! Programing includes a behind-the-scene Sustainability and Security tour at the Anaheim Convention Center, where you can see firsthand how the largest convention center on the west coast prepares for our industry events.

Extend your stay and experience even more in our destination. Our partners at the Disneyland Resort have offered discounted park tickets exclusively to Expo! Expo! attendees. Take in the scenery along Orange County’s 42 miles of coastline, with stops in Huntington Beach – Surf City USA – Newport Beach, and Laguna Beach. Search for vintage treasures in the quaint antique shops of Old Towne Orange, or go big at South Coast Plaza or Fashion Island.  Many of our partners offer deals just for you through our Show Your Badge & Save program – all you need is your Expo! Expo! badge to save.

With three days of education, extended show floor hours and a full slate of networking, you need to rest up, come ready to network, learn and experience an amazing week in Anaheim!