Messe Frankfurt and its Dedication to IAEE

With more than 10,000 industry professionals who support and conduct exhibitions globally, The International Association of Exhibitions and Events (IAEE) forms a strong synergistic group of individuals.  The endless networking and educational opportunities IAEE provides…

Exhibition Trolls

Originally posted on CEIR Blog:
by Jim Curry I am a troll. I troll loads of different people and companies about a whole load of different things. In the past few months, I have trolled a…

Event Tech: How to Make the Right Choices

Originally posted on CEIR Blog:
by Denise Capello Every modern event has an online segment which offers a huge potential reach in its own right. But how can you achieve a perfect synergy between the physical…

Managing Millennials Q&A: Why Isn’t My Mentee Reaching Out?

Originally published 19 September 2017 by Lindsey Pollak Note to readers: This is the sixth post in my new series based on questions I frequently hear about managing millennials — those ongoing management challenges that […]

How To Stay in the Fast Lane in the Trade Show Industry [Part 2]

At Expo! Expo! IAEE’s Annual Meeting & Exhibition, you are with your people and part of a community you cannot find anywhere else. Advice, challenges and solutions are offered among attendees and exhibitors. Expo! Expo! […]

How To Stay in the Fast Lane in the Trade Show Industry [Part 1]

At Expo! Expo!, it’s all about connections! Tom Gattuso, CEM dedicates his time to staying on top of trends and making the most of his time on the trade show floor.

Buying promotional products: 5 easy ways to avoid a horror story

Originally published by 4imprint 2 October 2017 We’ve all been there—doing our best to get the pieces of a marketing event puzzle into place. With so many moving parts, it’s understandable something may go wrong. […]

Expo! Expo! Education

Originally published by Trade Show Executive October 2017 Edition I don’t think anyone would argue that education and lifelong learning aren’t important. As I wrote in August, these are my favorite articles to dive into […]

The MATSO Guide to Expo! Expo!

When we think of big shows, it comes with a heavy bag of problems and challenges for show organizers. How can you make hundreds of your exhibitors and thousands of attendees happy with the event […]

Tomorrow and the Future

Originally posted on CEIR Blog:
Excerpted with permission from Francis Friedman’s The Modern Digital Tradeshow. The new book is available here free.  Looking to the future, marketers have already started spending significant amounts of money implementing increasingly…