Category: CEIR

You Can’t Have Too Much Event Intel

Originally posted on CEIR Blog:
By: Wendy Holliday, Executive Director, PLM World Your IAEE membership comes with access to CEIR (Center for Exhibition Industry Research).  And, if you’re not accessing this fantastic free service –…

Did you Learn about Trade Show Marketing in College?

Originally posted on CEIR Blog:
By Larry Kulchawik, author, Larry Kulchawik Consulting I can’t tell you how many times I have cited the CLC (Convention Liaison Council) study, conducted by Deloitte & Touche in 1995,…

Trade Show Measurement is Simple. Really!

Originally posted on CEIR Blog:
By Dax Callner, Chief Strategy Officer, GES Events The events industry is always talking about measurement…and if we’re honest, we all kind of glaze over the data when analysts propose…

Are You Tracking Exhibitor Retention? If Not, It Is Costing Your Event

Originally posted on CEIR Blog:
By Nancy Drapeau, PRC, Senior Research Director, CEIR “Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times…

Let’s Go Outside!

Originally posted on CEIR Blog:
By Denise Capello, Head of Business Development, RAI Amsterdam. Perhaps more than ever in this age of online interaction and communities, physical exhibitions and conferences offer a major asset that…

CEIR Predict Recap: The Impact of the Micro and Macro Environment on the Exhibitions and Events Industry

Originally posted on CEIR Blog:
Thank you to session partner, PSAV! Two economists walk into a room full of exhibition and event c-suite executives…no, this isn’t the start of a joke. Gregory Daco, Chief U.S.…

Growth of International Trade Show Activity Outside the USA

Originally posted on CEIR Blog:
By Larry Kulchawik, author, Larry Kulchawik Consulting     A survey conducted by UFI (Global Association of the Exposition Industry) stated that each of the seven world regions projected positive growth for…

5 Tips for Speaking Confidently and Persuasively With Undecided Stakeholders

Originally posted on CEIR Blog:
By Brad Cohen, CEO, Skoolbag A SPECIAL SECTION BROUGHTTO YOU BY MEETING PROFESSIONALS INTERNATIONAL In any industry, at some point you will encounter undecided stakeholders who need to be converted…

Fun Trade Show Games Ideas with Your Logo to Play in Your Booth

Originally posted on CEIR Blog:
By Samuel J. Smith, Managing Director and Owner, Interactive Meeting Technology, LLC Trade show games are a proven, yet dramatically underused activity to get more potential customers into your booth.  After hundreds…

Event Measurement: Unlocking the Mystery of Motivation

Originally posted on CEIR Blog:
By Mary E. Boone, Owner, Boone Associates It’s not easy to measure the true impact of events and trade shows. Sure, there are plenty of shiny new technologies that collect…