Category: CEIR

Wi-Fi 6 vs 5G: What Does It All Mean for the Convention Industry?

Originally posted on CEIR Blog:
Originally published by Smart City Insights What does the upgrade to Wi-Fi 6 and 5G mean, what will each of them do, and how will each impact the convention industry?…

Instagram: 2019’s ‘IT’ Social Media Tool for Event Marketing

Originally posted on CEIR Blog:
By Elizabeth Johnson, Principal and Owner, glee Content Marketing While Facebook has dominated the headlines most of the year with one crisis after another, its sister social media site, Instagram…

7 Common Mistakes Exhibitors Make With Their In-Booth Activities

Originally posted on CEIR Blog:
By Samuel J. Smith, Managing Director of Interactive Meeting Technology, LLC As a developer of interactive trade show games, we’ve had the good fortune to participate with hundreds of exhibitors…

You Can’t Have Too Much Event Intel

Originally posted on CEIR Blog:
By: Wendy Holliday, Executive Director, PLM World Your IAEE membership comes with access to CEIR (Center for Exhibition Industry Research).  And, if you’re not accessing this fantastic free service –…

Did you Learn about Trade Show Marketing in College?

Originally posted on CEIR Blog:
By Larry Kulchawik, author, Larry Kulchawik Consulting I can’t tell you how many times I have cited the CLC (Convention Liaison Council) study, conducted by Deloitte & Touche in 1995,…

Trade Show Measurement is Simple. Really!

Originally posted on CEIR Blog:
By Dax Callner, Chief Strategy Officer, GES Events The events industry is always talking about measurement…and if we’re honest, we all kind of glaze over the data when analysts propose…

Are You Tracking Exhibitor Retention? If Not, It Is Costing Your Event

Originally posted on CEIR Blog:
By Nancy Drapeau, PRC, Senior Research Director, CEIR “Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times…

Let’s Go Outside!

Originally posted on CEIR Blog:
By Denise Capello, Head of Business Development, RAI Amsterdam. Perhaps more than ever in this age of online interaction and communities, physical exhibitions and conferences offer a major asset that…

CEIR Predict Recap: The Impact of the Micro and Macro Environment on the Exhibitions and Events Industry

Originally posted on CEIR Blog:
Thank you to session partner, PSAV! Two economists walk into a room full of exhibition and event c-suite executives…no, this isn’t the start of a joke. Gregory Daco, Chief U.S.…

Growth of International Trade Show Activity Outside the USA

Originally posted on CEIR Blog:
By Larry Kulchawik, author, Larry Kulchawik Consulting     A survey conducted by UFI (Global Association of the Exposition Industry) stated that each of the seven world regions projected positive growth for…