Category: CEIR

Summer 2020 Update from CEIR CEO, Cathy Breden, CMP, CAE, CEM

Originally posted on CEIR Blog:
Here in Dallas we are in the height of the summer heat. It is the time of year where most “Dallasites” spend their time indoors. A pool can be refreshing…

Top Takeaways from CEIR’s Head of Marketing Insights Series: Part Two

Originally posted on CEIR Blog:
By: Robyn Davis, Exhibitors WINH LLC CEIR’s Head of Marketing Insights series revealed so many interesting thoughts from marketers across North America and, after last week’s post, we’ve only scratched…

Top Takeaways from CEIR’s Head of Marketing Insights Series: Part One

Originally posted on CEIR Blog:
By: Robyn Davis, Exhibitors WINH LLC One of the most valuable superpowers any successful professional could have is the ability to read their audience’s mind – because, if you know…

Marketing in a Pandemic-Focused World

Originally posted on CEIR Blog:
By: Nicole Bowman, MBA, VP of Marketing & Communications, IAEE and CEIR 2020 has been a real train wreck. Let’s just get that out there and deal with it. I…

What’s Next for the B2B Exhibitions Industry?

Originally posted on CEIR Blog:
By: Brian Casey, CEM, Executive Director, International Textile Alliance Recently, I was approached as past CEO of the Center for Exhibition Industry Research (CEIR) to write a blog on the…

Dealing with the Unexpected and What to Expect Next

By: Cathy Breden, CMP, CAE, CEM CEIR CEO When I began writing this article for the quarterly newsletter several weeks ago, I never thought our industry would be in the situation it is. My thoughts […]

9 Crisis Communications Best Practices

To limit disruption and stakeholder blow back, event professionals must excel at crisis communications. Read this article to find out the best practices worth implementing into your communications strategies.

Successful Sponsor Strategies for Meeting Planners: The Laws of Attraction

How are sponsorships and dating alike? Read this CEIR blog brought to you by MPI on how to attract sponsors to your event.

The Coronavirus and Meetings: Staying Alert and Prepared

How concerned should event professionals be about the Coronavirus and its implication on upcoming events?

State of the Industry

Read IAEE’s President & CEO David DuBois’ State of the Industry in the latest Industry Perspectives blog