Category: CEIR

The Future of Attendee Acquisition Marketing is Here

The final report in CEIR’s Attendee Acquisition Trends Driving Growth series examines the areas in which B2B event marketers are seeing results in their efforts to increase attendees to their events happening now as well as in the near future.

Old School Marketing + New Tech = Today’s Attendee Acquisition Strategies

CEIR’s latest findings reveal that the secret formula to attendee acquisition involves highly evolved customer insight, bullseye targeted messaging and staying on top of your omnichannel marketing mix.

Valuing Your Stage

Joy Davis, CAE with the American Association of Pharmaceutical Scientists examines the ethical considerations involved in selecting speakers at events and the importance of keeping attendees’ needs first and foremost when determining presenters.

The March of Advancing Technologies

CEIR CEO Cathy Breden explores the opportunities and risks involved with applying burgeoning AI technology to exhibitions.

CEIR Explores Attendee Acquisition Trends Driving Growth

CEIR reveals its latest findings on where attendee marketers are most successful in meeting or exceeding shows’ pre-pandemic performance levels.

A Tribute to Skip Farber

Former CEIR President Douglas Ducate remembers industry veteran Skip Farber and his indelible contributions to CEIR.

Looking Back at CEIR Predict – and Ahead to 2023

Use these highlights from the 2022 CEIR Predict Conference to formulate your strategies for the coming year.

CEIR Research Council Spotlight on Arjun Chakravarti

CEIR Research Council Member Arjun Chakravarti shares how he and Cogknition Analytics use CEIR research to maximize their goals and objectives.

CEIR Research Council Spotlight on Toby Purdy

CEIR Research Council Member Toby Purdy shares how he and The Expo Group use CEIR research to maximize their goals and objectives.

CEIR Research Council Spotlight on Dennis Smith

CEIR Research Council Member Dennis Smith shares how he uses CEIR research to maximize his goals and objectives.

CEIR Research Council Spotlight on Jennifer Hoff

CEIR Research Council Member Jennifer Hoff shares how she and Taffy Event Strategies use CEIR research to maximize their goals and objectives.

CEIR Research Council Spotlight on Brett Mitchell, CVE

CEIR Research Council Member Brett Mitchell, CVE shares how he and the Overland Park Convention Center use CEIR research to maximize their goals and objectives.

CEIR Research Council Spotlight on Jackie James

CEIR Research Council Member Jackie James shares how she and Informa Markets use CEIR research to maximize their goals and objectives.

The Omnicompetent Leader

IAEE President and CEO David Dubois talks about CEIR’s Omnichannel Marketing Insights research, and the benefits it has to becoming a more effective leader.

How Cybersecure Are You?

How cybersecure are you? Read the write-up on a previously held #CEIR webinar, “Emergent Cybersecurity Update: Trends, Threats and Solutions.”

Podcast Episode: Are You Leaving Money on the Virtual Event Table?

CEIR Blog Initially posted on In Case Of An Event Nancy Drapeau, PRC, Vice President of Research for the Center for Exhibition Industry Research (CEIR), uncovers the most interesting findings and trends from the Anatomy […]

Letter from CEIR Chairperson – Q1 2021

CEIR Blog Originally published in the CEIR Quarterly Newsletter I’m truly honored to serve, once again, as the chairperson for the Center for Exhibition Industry Research (CEIR). 2020 is now behind us, but it has taught […]

What’s Next for the Expositions and Trade Show Business in 2021?

CEIR Blog By: Don Neal, Founder and CEO, 360 Live Media The devastation of the trade show, exposition, and in-person event industry does not need another recap or reminder of where we are or how […]

Plan Now to Be Ready for When the B2B Exhibitions Industry Reopens in Full Force

CEIR Blog By: Nancy Drapeau, PRC, VP of Research, CEIR and Dr. Allen Shaw, Ph.D. The unrelenting nature of the health crisis might prompt some B2B exhibition organizers to take a hold and wait position […]

Summer 2020 Update from CEIR CEO, Cathy Breden, CMP, CAE, CEM

CEIR Blog Here in Dallas we are in the height of the summer heat. It is the time of year where most “Dallasites” spend their time indoors. A pool can be refreshing in the evening, […]