Category: CEIR

Podcast Episode: Are You Leaving Money on the Virtual Event Table?

Originally posted on CEIR Blog:
Initially posted on In Case Of An Event Nancy Drapeau, PRC, Vice President of Research for the Center for Exhibition Industry Research (CEIR), uncovers the most interesting findings and trends…

Letter from CEIR Chairperson – Q1 2021

Originally posted on CEIR Blog:
Originally published in the CEIR Quarterly Newsletter I’m truly honored to serve, once again, as the chairperson for the Center for Exhibition Industry Research (CEIR). 2020 is now behind us, but…

What’s Next for the Expositions and Trade Show Business in 2021?

Originally posted on CEIR Blog:
By: Don Neal, Founder and CEO, 360 Live Media The devastation of the trade show, exposition, and in-person event industry does not need another recap or reminder of where we…

Plan Now to Be Ready for When the B2B Exhibitions Industry Reopens in Full Force

Originally posted on CEIR Blog:
By: Nancy Drapeau, PRC, VP of Research, CEIR and Dr. Allen Shaw, Ph.D. The unrelenting nature of the health crisis might prompt some B2B exhibition organizers to take a hold…

Summer 2020 Update from CEIR CEO, Cathy Breden, CMP, CAE, CEM

Originally posted on CEIR Blog:
Here in Dallas we are in the height of the summer heat. It is the time of year where most “Dallasites” spend their time indoors. A pool can be refreshing…

Top Takeaways from CEIR’s Head of Marketing Insights Series: Part Two

Originally posted on CEIR Blog:
By: Robyn Davis, Exhibitors WINH LLC CEIR’s Head of Marketing Insights series revealed so many interesting thoughts from marketers across North America and, after last week’s post, we’ve only scratched…

Top Takeaways from CEIR’s Head of Marketing Insights Series: Part One

Originally posted on CEIR Blog:
By: Robyn Davis, Exhibitors WINH LLC One of the most valuable superpowers any successful professional could have is the ability to read their audience’s mind – because, if you know…

Marketing in a Pandemic-Focused World

Originally posted on CEIR Blog:
By: Nicole Bowman, MBA, VP of Marketing & Communications, IAEE and CEIR 2020 has been a real train wreck. Let’s just get that out there and deal with it. I…

What’s Next for the B2B Exhibitions Industry?

Originally posted on CEIR Blog:
By: Brian Casey, CEM, Executive Director, International Textile Alliance Recently, I was approached as past CEO of the Center for Exhibition Industry Research (CEIR) to write a blog on the…

Dealing with the Unexpected and What to Expect Next

By: Cathy Breden, CMP, CAE, CEM CEIR CEO When I began writing this article for the quarterly newsletter several weeks ago, I never thought our industry would be in the situation it is. My thoughts […]