Category: CEIR

9 Strategies for Last-minute Event Planning

Originally posted on CEIR Blog:
By Anne Thornley-Brown A SPECIAL SECTION BROUGHT TO YOU BY MEETING PROFESSIONALS INTERNATIONAL Last-minute event planning is a bad idea for so many reasons. It’s tougher to find venues. The…

8 Ways Events Build Winning Influencer Marketing Campaigns

Originally posted on CEIR Blog:
By Elizabeth Johnson, Principal and Owner, glee Content Marketing As social media has grown, so has the power of influencers and the buzz around the benefits of influencer marketing. This…

7 Reasons to Host Trade Show Promotional Activities

Originally posted on CEIR Blog:
By Samuel J. Smith, Managing Director of Interactive Meeting Technology, LLC With all the logistics you have to manage for your company’s trade show program, you might feel justified in…

B2B Exhibitions – Valued by Business Professional Attendees in Trust Challenged Times

Originally posted on CEIR Blog:
By Nancy Drapeau, PRC, Vice President of Research, CEIR Access to information has never been easier. Keying a few words into Google search generates a mountain of information. Activating a…

CEIR’s Event Performance Analyzer

Originally posted on CEIR Blog:
By Betsy Jacoby-Greenleaf, Owner, Jacoby Expo There are certain tools that every Show Manager should have at their disposal to simplify tasks. From organizational apps to coffee (never underrated), these…

Wi-Fi 6 vs 5G: What Does It All Mean for the Convention Industry?

Originally posted on CEIR Blog:
Originally published by Smart City Insights What does the upgrade to Wi-Fi 6 and 5G mean, what will each of them do, and how will each impact the convention industry?…

Instagram: 2019’s ‘IT’ Social Media Tool for Event Marketing

Originally posted on CEIR Blog:
By Elizabeth Johnson, Principal and Owner, glee Content Marketing While Facebook has dominated the headlines most of the year with one crisis after another, its sister social media site, Instagram…

7 Common Mistakes Exhibitors Make With Their In-Booth Activities

Originally posted on CEIR Blog:
By Samuel J. Smith, Managing Director of Interactive Meeting Technology, LLC As a developer of interactive trade show games, we’ve had the good fortune to participate with hundreds of exhibitors…

You Can’t Have Too Much Event Intel

Originally posted on CEIR Blog:
By: Wendy Holliday, Executive Director, PLM World Your IAEE membership comes with access to CEIR (Center for Exhibition Industry Research).  And, if you’re not accessing this fantastic free service –…

Did you Learn about Trade Show Marketing in College?

Originally posted on CEIR Blog:
By Larry Kulchawik, author, Larry Kulchawik Consulting I can’t tell you how many times I have cited the CLC (Convention Liaison Council) study, conducted by Deloitte & Touche in 1995,…