Tag: Event Marketing
Art of the Show Competition Winners Circle: Signage/Décor
Congratulations to 2017 #ArtoftheShow competition winners for Signage/Décor -T3 Expo and Freeman! Read how they won this honor!
Art of the Show Competition Winners Circle: Show Daily
Congratulations to 2017 #ArtoftheShow competition winners for Show Daily -American Payroll Association and Consumer Technology Association (CTA)™! Read how they won this honor!
Art of the Show Competition Winners Circle: Attendee/Booth Interaction
The IAEE Art of the Show Competition’s Attendee/Booth Interaction category evaluates any entertainment/activity offered at a show booth to engage attendee interaction. Judging criteria includes: creativity and overall appeal of the activity; effectiveness in drawing […]
Art of the Show Competition Winners Circle: Greater New York Automobile Dealers Association 2017 Best of Show Winner for New York International Auto Show
Congratulations to the Greater New York Automobile Dealers Association for winning the Best of Show category for the 2017 #ArtoftheShow competition! Read about the innovative marketing strategies used for the New York International Auto Show!
How to Keep Customers Flowing Through Your Sales Pipeline
Originally published by 4imprint 30 April 2018 Not so long ago, business owners considered a sales pipeline to be straight. Potential customers would go into one end, follow a straight line through a series of […]
How to Create Referral Marketing Strategies That Work
Originally published by 4imprint, 5 March 2018 While “referral marketing” sounds like a large and complicated topic, in essence, it comes down to one simple question: “Hey, do you know a company that (fill in […]
Expo! Expo! Recap: Code Blue – Keeping the Event Heartbeat Up Beyond the Show Days
Read the Expo! Expo! recap on how to keep the event momentum alive all year long.
Make Long-Lasting Impressions with Swag Bags for Events
Originally published by 4imprint, 5 February 2018 No matter what your industry, chances are good that events are an essential part of your marketing strategy. And swag bags for events can help carry your marketing […]
Art of the Show Competition Winners Circle: Sponsorship Program
The IAEE Art of the Show Competition’s Sponsorship Program category evaluates a case study presentation of a show’s sponsorship development/management program and the effect the program had on the show. Judging criteria includes: creativity in […]
Art of the Show Competition Winners Circle: Social Media Campaign
The IAEE Art of the Show Competition’s Social Media Campaign category evaluates the collective use of social media channels to effectively promote a show before, during and after the event. Judging criteria includes: content appeal […]
Art of the Show Competition Winners Circle: Signage/Décor
The IAEE Art of the Show Competition’s Signage/Décor category evaluates printed and/or digital signage and décor used throughout the show. Judging criteria includes: overall presentation, visual appeal and creativity; usefulness of the signage and its […]
Art of the Show Competition Winners Circle: Show Promotion Website
The IAEE Art of the Show Competition’s Show Promotion Website category evaluates any web site used to promote attendance at a show. Judging criteria includes: overall presentation, visual appeal and creativity; organization of the information […]
Art of the Show Competition Winners Circle: Show Daily
The IAEE Art of the Show Competition’s Show Daily category evaluates any communication (print or digital) updating attendees about the show and distributed on show site each day of the event. Judging criteria includes: overall […]
Art of the Show Competition Winners Circle: Print Advertising Campaign
The IAEE Art of the Show Competition’s Print Advertising Campaign category evaluates one or more print advertisements used by an organization to promote a show. Ad(s) must have appeared in a publication. Brochures are not […]
Art of the Show Competition Winners Circle: Most Innovative Use of Technology
The IAEE Art of the Show Competition’s Most Innovative Use of Technology category is an open-ended and broad category. Entries are evaluated on how they used technology to promote, improve and enhance a show. Judging […]
Art of the Show Competition Winners Circle: Industry Promotion
The IAEE Art of the Show Competition’s Industry Promotion category evaluates ways in which a show grew its audience by identifying new markets. Using creative thinking and new aspects of the show to attract new […]
Art of the Show Competition Winners Circle: Email Promotion Campaign
The IAEE Art of the Show Competition’s Email Promotion Campaign category evaluates a series of email messages disseminated to distinct target audiences in order to promote and/or inform interested parties about a show. Judging criteria […]
Art of the Show Competition Winners Circle: Convention Center Promotion
The IAEE Art of the Show Competition’s Convention Center Promotion category evaluates promotion of a convention center using any marketing channel. Judges take into consideration all marketing components used and how effectively they correlate as […]
Art of the Show Competition Winners Circle: Attendee/Booth Interaction
The IAEE Art of the Show Competition’s Attendee/Booth Interaction category evaluates any entertainment/activity offered at a show booth to engage attendee interaction. Judging criteria includes: creativity and overall appeal of the activity; effectiveness in drawing […]
Art of the Show Competition Winners Circle: Attendance Promotion Campaign
The IAEE Art of the Show Competition’s Attendance Promotion Campaign category evaluates a series of pieces used in a marketing campaign to promote attendance at a show (attendance promotion brochure, printed/digital ads, website, mobile app, […]
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