Tag: Engagement

How to Keep Customers Flowing Through Your Sales Pipeline

Originally published by 4imprint 30 April 2018 Not so long ago, business owners considered a sales pipeline to be straight. Potential customers would go into one end, follow a straight line through a series of […]

How Event Organizers are Implementing Millennial-Focused Programs

Originally published in the quarterly IAEE insert of the Meeting Professionals magazine. A SPECIAL SECTION BROUGHT TO YOU BY THE INTERNATIONAL ASSOCIATION OF EXHIBITIONS AND EVENTS By Michelle Bruno, MPC Writer | Content Strategist | Blogger […]

Effective Change-Management Techniques for Your Organization

Originally published by 4imprint 2 April 2018 Change is inevitable in business. Companies install new software, change their policies, move across the city or country, update their name or logo, and change their products and […]

Reach Customers Year-Round With Promotional Gift Items

Originally published by 4imprint 5 September 2017 Making meaningful connections with your customers, contacts and prospects is key to ensuring a steady flow of business. Reaching out to them throughout the buying cycle can help. […]

Expo! Expo! Recap: Code Blue – Keeping the Event Heartbeat Up Beyond the Show Days

Read the Expo! Expo! recap on how to keep the event momentum alive all year long.

Do You Walk the Walk?

Originally published by Trade Show Executive, February 2018 Edition Do you “walk the walk and talk the talk”? We are now firmly into 2018 and morale is high for this year. Each day we choose […]

Ringing in the New Year

Originally published by Trade Show Executive January 2018 Edition Happy New Year TSE Readers! Like many of you, IAEE is hitting the ground running as we prepare for another productive year and there is no […]

How You Can Be Innovative

Hands shaking. Warm embracing. Quiet roar of chit chats. While this may sound like any other networking event, this is the room where Executive level attendees at Expo! Expo! gather to learn how they can […]

IAEE’s Expo! Expo! 2017 Planning Made Easy With These 5 Tips

Originally published 20 November 2017 by TSNN Are you attending Expo! Expo! IAEE’s Annual Meeting & Exhibition this year?  Have you started planning for your visit?  Don’t stress! Below are five beneficial things you can […]

The Importance of Connections at Expo! Expo!

There is nothing more powerful than a face-to-face connection. At Expo! Expo!, you’re in an energetic and passionate space with industry professionals who want one another to succeed in their endeavors. With over 20 networking […]