Category: Engagement

Say Hello To Your New Best Friend, The Official Services Contractor

First appeared in IAEE’s special quarterly insert of The Meeting Professional Magazine By Michelle Bruno, MPC Writer | Content Strategist | Blogger Technology Journalist | Publisher In an industry that can appear to be evolving slowly, a […]

Brand Loyalty

Originally published in Trade Show Executive, November 2015 Edition Brand loyalty has become a complex component in the marketing equation because of its ever-changing identifiers. Gone are the days of “I gravitate toward ‘this’ brand […]

Understanding Your Audience

Originally published in Trade Show Executive, Apr 2015 Issue Crafting an experience. Creating engagement. These are mantras we live by and it seems simple enough. In reality it is very time consuming and is a […]

Engagement and Experiences

Originally published in Trade Show Executive, Mar 2015 Issue Throughout my career, I have been to hundreds of events, ranging from exhibitions to executive conferences to a combination of the two. Some were good, some […]