Hype up your event using these 4 strategies from Ryan Gould of Elevation Marketing. Special section brought to you by MPI.
A strategic marketing and branding expert, Ryan helps Elevation’s clients solve their problems and achieve their business goals through integrated marketing solutions distinguished by research, storytelling, engagement and conversion. With a proven track record of energizing brands and having worked with a variety of Fortune 500 companies, Ryan is a respected expert in achieving consistent results through creative design, thought-provoking narratives and innovative problem solving.
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[This article was originally published on our affiliate site PlanYourMeetings.com]
Uber-novelist Stephen King once offered some deep insight into hype and buzz. He said when the message lands, and there then becomes a groundswell of genuine interest, that becomes “buzz.” It almost always portends good things (the success of your product launch, new feature rollout, etc.)—and creating that spark is what marketers live for. Marketers should pay attention to this insight because it…
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