Originally published by Trade Show Executive, November 2016 Edition
We are only a few weeks away from Expo! Expo! IAEE’s Annual Meeting & Exhibition in Anaheim, California and I could not be more pleased with the program we have in store for attendees. With more than 70 education sessions on and off the show floor, great networking opportunities and social events, this year’s meeting is all about the experience of sharing information with colleagues and keeping our industry thriving.
This year’s show focuses on five key strategies that provide an “inside out” approach to the Expo! Expo! experience. We will offer show organizers inspiration and solutions that they can apply to their own events, which includes providing product/service providers the appropriate platform to educate on their unique offerings. Here is just a taste of what to expect at Expo! Expo! IAEE’s Annual Meeting & Exhibition in December.
Interaction and Engagement
There is no denying the power of conducting business in a face-to-face setting. The connections made at exhibitions and events are all potential investments – at the end of the day, this is serious business! At the same time, we are not robots (at least not yet) and the ability to connect on a personal level with current and potential associates is an essential part of doing business. With this in mind, Expo! Expo! has integrated various tools of interaction and engagement such as mobile app beacon programs, crowd sourced content, a general session backstage tour, IAEE chapter meet-ups, networking events for young professionals and LGBTQ meet-ups.
Whether you are a technophile or technophobe, Expo! Expo! has something for you, even beyond knowing what is available or what is new. What is your technology need? Are you interested in collecting big data? Tracking attendee behavior? Maximizing your marketing efforts? Or, perhaps, your goal is to have attendees walk into your show and simply say, “oh wow!” The innovation is out there; quite often the challenge lies in deciphering the best approach to meet your objectives. That is when you take full advantage of Expo! Expo!’s Tech Center Showcase, Tech Start Up Pavilion, Beacons, New Product Showcase and Show Tech Partner Highlights.
Giving Back: Corporate Social Responsibility (CSR)
There is much information regarding the economic impact our industry has on its destinations. In fact, we are quite proud of the local revenue that exhibitions and events deliver. It is only natural to extend this positive corporate effect and contribute in a social sense to the local communities that host our meetings. For many years, Expo! Expo!’s Gift of Service has exercised local volunteerism and this year is no different. This year, we are working with the Orange County Family Justice Center. In addition, proceeds from the eighth annual Humanity Rocks: A Celebration with a Cause will be donated to the organization. Last year, we launched the IAEE Chapter Challenge that extended our CSR to a national level, with each chapter contributing to their local communities through various activities. They will be reporting their results in Anaheim.
Encouraging a Global Spirit and Community
By now you already know that the “I” in IAEE is not just a letter – it is a call to action. Expo! Expo!’s International Reception celebrates attendees who understand and embrace just how globally connected our industry is, and who are ready to take the power of face-to-face meetings to the next level. Our gracious host Visit Anaheim has welcoming programs in store, and Expo! Expo!’s concierge programs are ready to serve attendees at every turn.
Learning: Plan, Perform and Lead
As I mentioned in my September column, we have taken a very thorough approach to our education programs at Expo! Expo! We have meshed cutting-edge principles of neuroscience with good, old-fashioned industry experience to create an innovative array of learning opportunities for all levels of job experience and functions.
Expo! Expo! is a great opportunity to surround yourself with the best of the best in the exhibitions and events industry, and I look forward to seeing you in Anaheim at the “show for shows”!
David DuBois, CMP, CAE, FASAE, CTA
President & CEO