By Jessica Finnerty, CEM; Manager, Meetings and Events, Auto Care Association
Last week, I wrapped up my annual expo. A year’s worth of work culminated in just a few short days. While the work was exhausting and strenuous, I would do this all over again in a heartbeat. Fresh with ideas I am inspired to learn how to make improvements and create a better Auto Care Association expo for next year. What better way to learn cutting edge trends than by attending Expo! Expo! in Anaheim, California?
This will be my third year attending Expo! Expo! and let me tell you what you can expect – the best and the brightest; the new and exciting; the tried and true. From event technology to attendee acquisition and so much more, the expo floor is chock full of everything that an event planner could need to help make his/her show a success. Already, I have received meeting requests from industry leaders about products and services spanning the entirety of the industry. In addition to the meetings already on my agenda, I am excited to walk the show floor and discover new innovations that could be beneficial to me and my organization.
However, the show floor is only part of the Expo! Expo! value. The 2016 educational offerings address topics for all aspects of planner life. These sessions are critical, particularly to me, because unlike so many other sessions for event planners, these sessions focus primarily on the exhibition side rather than the meetings. I find more relevant content in these few days than I do throughout the rest of the year. Of particular interest this year is the MATSO agenda. The challenges for large-show organizers are different compared to organizers of smaller shows and it’s great to have the opportunity to collaborate with others who are in the same boat.
Of course, what is a conference without the networking? After all, isn’t the power of face-to-face interaction what we are selling? Getting the chance to meet and connect with so many industry professionals has been instrumental to my career because I can talk shop with other planners, or hear tales from the other side of the aisle. From the familiar faces at my local chapter event to the friendships that have yet to be made, I am looking forward to all of the interactions in just a few weeks.
My show is in the automotive sector and our tagline is “Ahead of the Curve” (see what we did there?). This is not only our mission statement, but our promise to both attendees and exhibitors alike – attend AAPEX to keep your business ahead.
Thanks to Expo! Expo!, I can keep MY business ahead of the curve, the competition and the expectations.