Category: Analytics

MHI grows event attendance by 24% and reduces CPA by 20%

In this Feathr feature, learn how MHI worked with Feathr to grow event attendance by 24% and reduce cost per acquisition (CPA) by 20%.

The Omnicompetent Leader

IAEE President and CEO David Dubois talks about CEIR’s Omnichannel Marketing Insights research, and the benefits it has to becoming a more effective leader.

Use COVID’s Seasonal Patterns to Plan Ahead

Epistemix forecasts COVID-19 seasonal patterns in helping to minimize the risk of the pandemic when planning your next event or operations.

Four Easy Steps To Make Your Registration Data Work For You

Originally posted on June 7, 2017 from TSNN Blog By: JD Hawley Throughout the registration process of an event, show management has the opportunity to collect an incredible amount of data about their show’s attendees. This […]

4imprint Explains Marketing Attribution

Originally posted by 4imprint here. This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Various marketing attribution methods are discussed. Source: Marketing Attribution Give credit where credit’s due with attribution […]

Understanding Your Audience

Originally published in Trade Show Executive, Apr 2015 Issue Crafting an experience. Creating engagement. These are mantras we live by and it seems simple enough. In reality it is very time consuming and is a […]