Category: Analytics
Informa Tech captures 31% of event attendees with Feathr
In this Feathr feature, learn how Informa Tech reached a new audience to significantly increase its event registrations.
WEC: Proving the value of in-person events
MPI’s World Education Congress (WEC) has not missed a beat despite the pandemic, demonstrating that in-person events remain the top choice.
Association Forum’s live event sees 652% ROAS
In this Feathr feature, learn how Association Forum worked with Feathr to grow its Holiday Showcase.
MHI grows event attendance by 24% and reduces CPA by 20%
In this Feathr feature, learn how MHI worked with Feathr to grow event attendance by 24% and reduce cost per acquisition (CPA) by 20%.
The Omnicompetent Leader
IAEE President and CEO David Dubois talks about CEIR’s Omnichannel Marketing Insights research, and the benefits it has to becoming a more effective leader.
Use COVID’s Seasonal Patterns to Plan Ahead
Epistemix forecasts COVID-19 seasonal patterns in helping to minimize the risk of the pandemic when planning your next event or operations.
Four Easy Steps To Make Your Registration Data Work For You
Originally posted on June 7, 2017 from TSNN Blog By: JD Hawley Throughout the registration process of an event, show management has the opportunity to collect an incredible amount of data about their show’s attendees. This […]
4imprint Explains Marketing Attribution
Originally posted by 4imprint here. This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Various marketing attribution methods are discussed. Source: Marketing Attribution Give credit where credit’s due with attribution […]
Understanding Your Audience
Originally published in Trade Show Executive, Apr 2015 Issue Crafting an experience. Creating engagement. These are mantras we live by and it seems simple enough. In reality it is very time consuming and is a […]