Perry Yang, CEM currently serves as Senior Director at KY-POST Design International Co., Ltd. Originally from Taipei, Taiwan, Perry worked in TAITRA’s (Taiwan External Trade Development Council) Exhibition and Marketing department for eight years, handling more than 10 domestic and foreign large-scale professional exhibitions every year.
After TAITRA, Perry transferred to German Exhibition Group for nearly two years, followed by launching his own exhibition design and construction company for 17 years. Three years ago, he sought to have a deeper understanding of large-scale exhibition marketing activities that included government exhibitions, auto shows, game shows, the European annual joint exhibition, American-Taiwan Expo, Taiwan Expo of five Southeast Asian countries, and international brand customers. He joined KY-Post Design Company, which is affiliated to Hakuhodo, the second largest advertising group in Japan, and continued to complete his studies in the exhibition industry.
After Perry passed the MICE domestic professional exhibition certification of the Taiwan Ministry of Economic Affairs last year, he enrolled in IAEE’s CEM Learning Program, and earned his CEM designation this year. In reflecting on his experience, he states:
“I would like to thank the professional instructors of IAEE for giving me a rich and diverse international exhibition expertise in various courses. I think that I can use it and combine my long-term exhibition work experience, which can make me more globalization and complete in the field of exhibition and event professional in the future.”
Here, Perry shares with readers his IAEE Certification Journey.
IAEE: How has the CEM designation helped in your career?
Perry: CEM is very helpful to my work in all aspects, allowing me to have more professional knowledge in the exhibition field. I will start to contact more international exhibitions, let CEM related knowledge help me get more business opportunities.
IAEE: Why is it important to maintain the CEM designation?
Perry: CEM is an international certification. In addition to direct help for the international exhibition I am about to handle, it also increases the affirmation of my customers.
IAEE: What made you want to obtain your CEM designation?
Perry: CEM certification allows me to be recognized in this area of expertise.
IAEE: What advice would you give to an aspiring individual who wants to apply for the CEM program?
Perry: I would recommend it to more people who want to pursue self-growth and gain deeper expertise in the exhibition field.
IAEE: How have you made a difference with your show or with working with a client by applying the knowledge you gained by obtaining your CEM designation?
Perry: The Taiwan Expo will be held in Washington, D.C. in October this year. The CEM certification makes me more confident that this event will go smoothly.
IAEE: What was it that you did or implemented right after obtaining your CEM?
Perry: At present, I have started planning to handle relevant international exhibitions, and I will handle more international exhibitions next year.
IAEE: What did you like most about the CEM Learning Program?
Perry: I like the CEM online courses and systematic learning progress the most.
