How do you evaluate that your exhibition has given value to your attendees? The Attendee ROI Playbook series addresses the process of how attendees evaluate the outcome or the metrics most commonly used to determine whether the trip was worthwhile. To gather insight as to how CEIR subscribers benefited from the research, D. Bradley Kent of VisitDallas shares his takeaways from the Attendee ROI Playbook series.

Please describe your role at your organization. What responsibilities do you have?

As the Senior Vice President & Chief Sales Officer, my role is to develop our team, serve as the face of relationships with our customers and partners to help them achieve their goals and develop strategies to achieve the financial objectives of the city.

Describe a few reasons why you and your organization use CEIR research.

CEIR research is important to us for a couple of reasons:  The first reason is…

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Posted by Editorial Staff

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