With many digital marketing channels entering the market, nothing can compare to the experience of face-to-face marketing. Read the How, What, Which of Enterprise Event Marketing by Tom Pick.
Tom Pick is a digital marketing consultant who works with event management platform developer G2Planet to share the company’s insights and knowledge with corporate event marketing professionals.
Amid the profusion of digital marketing channels, there’s still no experience as compelling as a prospective buyer and seller meeting face to face. Nearly three decades after the popularization of email and the launch of the worldwide web, events remain a thriving and growing marketing channel.
According to the Event Manager Blog, more than four out of five B2B marketers use in-person events in their marketing mix, and events are still viewed as “the most effective form of content marketing for B2B marketers.”
G2 Crowd (no relation to G2Planet; apparently, they just liked our name :-)) notes that nearly two-thirds of brands see events and experiential programs as directly related to sales; more than half say event marketing drives more business…
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