CEIR Case Study: An Interview with Kim Palastro of Pittcon

Increasing engagement on the show floor is a team effort between show organizers and exhibitors. Exhibitions are about trust and facilitating the use of face-to-face marketing to bring buyers and sellers together to conduct business and build relationships. As a young professional and a new user of CEIR research, Kim Palastro, Marketing Coordinator of Pittcon shares her takeaways from the Attendee Floor Engagement series.

Please describe your role at Pittcon. What responsibilities do you have?

I am the Marketing Coordinator at Pittcon, and I oversee all marketing and publicity efforts of the organization, as well as contribute to events and exhibit floor activities.

Describe a few reasons why you and your organization use CEIR research.

This is the first time my organization has looked at CEIR research. I sought out the research with hopes of acquiring some of the latest data on attendee and exhibitor patterns so to…