7 Common Mistakes Exhibitors Make With Their In-Booth Activities

By Samuel J. Smith, Managing Director of Interactive Meeting Technology, LLC

As a developer of interactive trade show games, we’ve had the good fortune to participate with hundreds of exhibitors as they research, select and execute their in-booth activities. And while we’ve seen many succeed, along the way we’ve unfortunately seen exhibitors repeatedly make the same 7 avoidable mistakes:

1. Waited too long to start choosing an in-booth activity

Because of the astounding amount of details required to manage a company’s trade show activity, exhibitors are notoriously overworked and time-starved. That means many of them wait until the show is almost upon them until they start looking for an activity to host in their booth.  By then they are so anxious to have any activity in their booth, they jump on the first passable idea they find.  With better planning, they could have taken the time to brainstorm and select…