By Larry Kulchawik, author, Larry Kulchawik Consulting
A survey conducted by UFI (Global Association of the Exposition Industry) stated that each of the seven world regions projected positive growth for meetings and trade shows in 2015-17. Each world region also expressed their greatest concerns to be the continued strength of their local economies and their uncertainty about the global economy. All in all, world companies believe in the value and investment of trade show marketing for the near future.
In 2012, I conducted an international survey with exhibit supplier companies from 27 countries. Each of these world companies were members of IFES (International Federation of Exposition Services). The survey results were then presented at the annual EDPA ACCESS Meeting. The question that was asked of the owners of global exhibit suppliers…
What percentage of your trade show business is done for customers outside of your country of origin?
Not…
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