Month: March 2018

Credit Card Processing for Your Business in 8 Simple Steps

IAEE is pleased to bring you this valuable information from our new partner, BluePay. BluePay offers fast, easy, and secure payment processing solutions to fit every member’s needs. Whether a small business, large enterprise, e-commerce, […]

Fun Trade Show Games Ideas with Your Logo to Play in Your Booth

Originally posted on CEIR Blog:
By Samuel J. Smith, Managing Director and Owner, Interactive Meeting Technology, LLC Trade show games are a proven, yet dramatically underused activity to get more potential customers into your booth.  After hundreds…

Expo! Expo! Recap: Infuse Micro-Learning into Your Expo

Small is the new big! Read how you can infuse micro-learning on your show floor.

How to Create Referral Marketing Strategies That Work

Originally published by 4imprint, 5 March 2018 While “referral marketing” sounds like a large and complicated topic, in essence, it comes down to one simple question: “Hey, do you know a company that (fill in […]

Exhibiting Abroad: Don’t Pretend It’s the Same! 8 Tips to Adapt U.S. Exhibiting Strategies for the International Stage

Originally posted on CEIR Blog:
By Larry Kulchawik, author, Larry Kulchawik Consulting                                            The biggest mistake that U.S. companies make when taking their U.S. trade show experiences abroad is assuming that their formula for success in…

Why Leaders Fail

Why do leaders fail? Find out the characteristics of Bosszillas!

A is for Advocacy

Originally published by Trade Show Executive, March 2018 Edition Advocacy is something I focus on quite a bit and I am proud of the significant amount of headway we, as an industry, have made over […]

NYIAEE Chairman Tom Malek, CEM Reflects on the Role

Originally published by T3 Expo, 8 February 2018 T3 Expo’s Vice President of Sales, Tom Malek, has been the Chairman of the New York IAEE Board during the past two years. As he departs his […]

Reach Customers Year-Round With Promotional Gift Items

Originally published by 4imprint 5 September 2017 Making meaningful connections with your customers, contacts and prospects is key to ensuring a steady flow of business. Reaching out to them throughout the buying cycle can help. […]

Event Measurement: Unlocking the Mystery of Motivation

Originally posted on CEIR Blog:
By Mary E. Boone, Owner, Boone Associates It’s not easy to measure the true impact of events and trade shows. Sure, there are plenty of shiny new technologies that collect…