Integration Challenges: Sharing Data Is All About Communication

By Michelle Wyatt, Partner, CadmiumCD

With the plethora of new event technology that is already on the market, as well as new technology that is being advanced, understanding the full dynamics of an event often requires data across multiple platforms to be shared to get a full picture of what’s occurring. These platforms frequently include registration data, membership databases, and event specific options including mobile apps and conference websites. The challenge, however, is that the meeting planners that are frequently relying on this technology to work in order to efficiently execute their events and provide information on its success often don’t have the technical background needed to understand both the capabilities or the limitations of what can be done. In order for these different technologies to “communicate”, web services need to be established between the technologies to provide information. Fortunately, meeting planners excel at communication, and at the fundamental level…