by Denise Capello
Every modern event has an online segment which offers a huge potential reach in its own right. But how can you achieve a perfect synergy between the physical event and the wealth of technical options available via its virtual extension? Everything revolves around the fundamental issue of added value.
The value of differences
There is a great deal of interest in new event technologies. And rightfully so. However, while being both exciting and innovative, you can be tempted to make a basic error in this dynamic field: ignoring the differences between the physical and the online experience. The strength of physical meetings mainly lies in personal contact and the sensory experience. It (still!) revolves around good conversations over drinks, or an automotive show where you can smell the scent of leather, experience the level of comfort and hear the silence when you close the doors. Use too many…
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