The IAEE Art of the Show Competition’s Show Daily category evaluates any communication (print or digital) updating attendees about the show and distributed on show site each day of the event. Judging criteria includes: overall presentation, visual appeal and creativity; content usefulness and appeal to the audience (what makes the information in the show daily interesting to participants of this particular show); how the show daily contributed to the overall show experience for participants; and effectiveness of distribution and access to the show daily throughout the show.
In today’s IAEE Blog, we highlight the winners of last year’s Show Daily category:
Under 75,000 nsf
Ontario Hospital Association
The signature conference and exhibition of the Ontario Hospital Association (OHA) for over 90 years, HealthAchieve is an award-winning event that has long been one of the largest and most respected health care events in North America – the preeminent gathering place for health care and business leaders. HealthAchieve continues to inspire ideas and innovation by providing global health care and business leaders with an unparalleled opportunity to learn from each other, share their ideas and evolve their perspectives.
The event targets two distinct audiences: prospective attendees and potential exhibitors. The prospective attendees are made up of international health care and business leaders. The potential exhibitors are made up of medical suppliers and commercial vendors from across the globe. HealthAchieve provides the platform for unlimited networking opportunities between the two distinct audiences, and would not be the distinguished event that it is without ample participation from both.
The goal of the show daily was to keep the excitement, momentum and engagement going among healthAchieve attendees and exhibitors, and to showcase the event to those who couldn’t attend. The objective was to wrap up each day of the event with a daily-highlights email that featured highlights, not-to-miss features for the following day, winners of social media contests and special activities that took place at offsite locations in Thunder Bay and Halifax, as well as draw attention to the evaluation survey and event highlights video on the final day of the event.
The results for each of the show dailies are as follows:
- Monday at HealthAchieve
Of the 25,456 contacts this email was delivered to, it received a total of 10,568 opens – 6,214 of which were unique – representing a 42% open rate. It also received 390 clicks, representing a 6% click-to-open rate.
- Tuesday at HealthAchieve:
Of the 24,684 contacts this email was delivered to, it received a total of 9,216 opens – 5,720 of which were unique – representing a 37% open rate. It also received 345 clicks, representing a 4% click-to-open rate.
- Wednesday at HealthAchieve:
Of the 24,465 contacts this email was delivered to, it received a total of 8,055 opens – 4,961 of which were unique – representing a 33% open rate. It also received 778 clicks, representing an 11% click-to-open rate. A total of 304 individuals clicked on the video, supporting our goal to keep the excitement and momentum going.
With a total attendance of 6,364 attendees, these numbers supported the goal of showcasing the event to a large amount of individuals who couldn’t attend.
Over 200,001 nsf
Consumer Technology Association (CTA)™
CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years – the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind CES features all aspects of the industry owned and produced by the Consumer Technology Association (CTA)™, it attracts the world’s business leaders and pioneering thinkers.