Month: November 2015

Building on Your Expo! Expo! Experience

By Megan Miglautsch, Latin America Marketing Manager, Association of Equipment Manufacturers (AEM) Last year was my first time going to Expo! Expo!. I didn’t know anyone outside of my fellow co-workers at the Association of […]

Brand Loyalty

Originally published in Trade Show Executive, November 2015 Edition Brand loyalty has become a complex component in the marketing equation because of its ever-changing identifiers. Gone are the days of “I gravitate toward ‘this’ brand […]

Exhibitions Mean Business in Baltimore

By Tom Noonan, President & CEO of Visit Baltimore This fall, Baltimore has been privileged to host Board meetings and leadership retreats for a number of professional groups including the Professional Convention Management Association, Experient, […]

Perks to Being an IAEE Member

IAEE is the voice and leader of the exhibitions and events industry, bringing buyers and sellers together, and providing information, education, and face-to-face opportunities to build business relationships. We deliver relevant and highly focused services […]

My Expo! Expo! Experience

By Mary Higham, CEM, Manager, Exhibits with ASIS International Still on the fence about signing up for Expo!Expo!? Expo!Expo! is by far the best gathering of exhibition and event professionals each year. It is an […]

From the MATSO Perspective…An Interview with Chris Nemchek, SVP of Business Development and Member Relations, Specialty Food Assn.

IAEE had the pleasure of sitting down with Chris Nemchek, Senior Vice President of Business Development and Member Relations with the Specialty Food Association to learn more about his tenure as an IAEE member and […]

The Charm City is Waiting for You

By Chad Chappell, CMP, Director of Sales, Visit Baltimore I have been going to Expo! Expo! for fifteen years, but the event coming up in Baltimore this December 1-3 has special significance for me this […]

The Secret Hack to Market Your Product or Service to Millennials

By Lindsey Pollak I’ll admit it — I am a sucker for “secret hack” posts. Although typically they build the anticipation up to the big reveal at the end, I’m going to give you the […]

Why is Expo! Expo! so important to me?

By Bill McGlade, CEM, Director of Account Management, a2z, Inc. Oh, and this one time, at Expo! Expo!… It’s that time of year. The leaves are falling, holiday decorations are out, snow is in the […]