As the fall season approaches every year, a2z’s events team kicks into high gear in preparation for one of the most prestigious events for the trade show industry in North America – IAEE’s Expo! Expo! Annual Meeting & Exhibition.

Though there are many excellent reasons for participating in Expo! Expo!, here are the top reasons which keep us motivated and engaged with the event, year after year.

Highly targeted business leads
Expo! Expo! attracts leading show organizers from across the globe for 3 action-packed days of networking and education. A big draw for them is the expo, where they get to experience the latest innovations in events technology in person. At a2z, we love to time our biggest releases in tandem with the event because we consistently get high visibility with a large number of potential clients. We are able to showcase cutting-edge features and show the tangible value of our platform to in focused face-to-face meetings with a large number of qualified decision makers in our booth on the show floor. We always return from Expo! Expo! with numerous high quality leads which helps us grow our portfolio significantly.


Live interaction with clients
Exhibiting at the event also gives us a fantastic opportunity to meet many of our existing clients for whom Expo! Expo! is a must-attend event of the year. We host an a2z user group meeting on the day immediately before the expo opens, which inevitably turns out to be one of our most well attended and engaged user group meetings. Many formal and informal face-to-face networking sessions with current clients open up new prospects for us to brainstorm with them, and solve their challenges with a better understanding of their business requirements.

FB_attendee-breakdown_1Networking & brainstorming with partners
Expo! Expo! is also a great place to re-connect with a large number of our partners who constitute the key service providers the industry. We look forward to participating in the round-table sessions and industry panels at the event, because these provide new insights into the concerns, strategies and trends in the trade show space.

With learning opportunities and peer-to-peer interaction galore, we definitely recommend Expo! Expo! as a must attend event for trade show professionals and service providers from around the world.

Posted by Elizabeth McQuade

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