By: Kimberly Hardcastle-Geddes, CEM, Chief Marketing Strategist of mdg

As chief marketing strategist at mdg, an agency that focuses on generating attendance for physical and digital events, I need to know how to identify audiences, what kinds of messages will compel them to attend an event and how to deliver those messages to those audiences via the right medium at the right time. Of equal importance, I need to work with organizers to ensure that the content and experiences being offered will meet the wants and desires of the communities the events were created to serve. In the year ahead, I’ll be working with my clients to operationalize the following trends, which IAEE’s Future Trends Task Force has identified as critically important:   

(1) LOCALIZATION. This trend is defined as the creation of event experiences that celebrate the city or region in which an event is held.Since there…

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Posted by Editorial Staff

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