Tag: Marketing

IAEE Awards Spotlight on Feathr: 2016 Outstanding Achievement in Innovation in Business Solutions Award Winner

By Mary Tucker, Sr. PR/Communications Manager In 2016, Feathr presented its Event Marketing Cloud business solution for consideration in the IAEE Individual Awards Program. Feathr’s Event Marketing Cloud encompasses marketing strategies addressing: analytics and segmentation; […]

Art of the Show Competition Winners Circle: Attendance Promotion Campaign

The IAEE Art of the Show Competition’s Attendance Promotion Campaign category evaluates a series of pieces used in a marketing campaign to promote attendance at a show (attendance promotion brochure, printed/digital ads, website, mobile app, […]

Art of the Show Competition Winners Circle: Ontario Hospital Association

2016 Best of Show Winner for HealthAchieve Each year, an overall “Best of Show” winner is selected from the winners of the IAEE Art of the Show Competition’s 15 categories. Last year, the Ontario Hospital […]

IAEE Awards Spotlight on Jenn Ellek, CMP: 2016 Outstanding Achievement in Marketing & Sales Award Winner

By Mary Tucker, Sr. PR/Communications Manager Jenn Ellek, CMP is Sr. Director of Trade Marketing & Communications for the National Confectioners Association. In 2016, she was recognized for her ability to marry marketing strategy with […]

8 Answers to the Question ‘Why Use Promotional Products?’

Originally posted by 4imprint Whether used for branding, lead generation, gifts or fundraising, promotional products get the job done. The vast majority (87 percent) of recipients remember the business their promotional item came from. And, […]

Your Guide to 2017’s Top Executive Promotional Products

Originally posted by 4imprint If you are looking for promotional products that customers can’t wait to get their hands on, take a look at these calendars, sticky notes and notebooks.Perpetual Block CalendarIf you plan to give your customers a calendar as a year-end gift, the Perpetual Block Calendar is a fresh alternative. Bold colors will […]

Platform Overload—Choosing the Right Social Media Sites for Business

Originally posted by 4imprint If you are looking for promotional products that customers can’t wait to get their hands on, take a look at these calendars, sticky notes and notebooks.Perpetual Block CalendarIf you plan to give your customers a calendar as a year-end gift, the Perpetual Block Calendar is a fresh alternative. Bold colors will […]

Edible Giveaways

Originally published by 4imprint Whether you’re planning a tradeshow booth, wedding reception or employee appreciation event, attendees appreciate a snack. Edible logo’d giveaways are more diverse than ever with new flavors and options to feature […]

How to Choose the Right Apparel to Promote Your Business

Originally posted by 4imprint 27 September 2016 You want to promote your business, organization or agency. It’s a job promotional apparel is meant to do! If you’re worried button-down oxfords with an embroidered logo or […]

A Helpful Trade Show Checklist for Sure-Fire Success

Originally published by 4imprint If your company is exhibiting at a trade show, don’t leave home without this helpful trade show checklist. Trade shows can be a great place to interact face-to-face with current and […]