Tag: Marketing

8 Answers to the Question ‘Why Use Promotional Products?’

Originally posted by 4imprint Whether used for branding, lead generation, gifts or fundraising, promotional products get the job done. The vast majority (87 percent) of recipients remember the business their promotional item came from. And, […]

Your Guide to 2017’s Top Executive Promotional Products

Originally posted by 4imprint If you are looking for promotional products that customers can’t wait to get their hands on, take a look at these calendars, sticky notes and notebooks.Perpetual Block CalendarIf you plan to give your customers a calendar as a year-end gift, the Perpetual Block Calendar is a fresh alternative. Bold colors will […]

Platform Overload—Choosing the Right Social Media Sites for Business

Originally posted by 4imprint If you are looking for promotional products that customers can’t wait to get their hands on, take a look at these calendars, sticky notes and notebooks.Perpetual Block CalendarIf you plan to give your customers a calendar as a year-end gift, the Perpetual Block Calendar is a fresh alternative. Bold colors will […]

Edible Giveaways

Originally published by 4imprint Whether you’re planning a tradeshow booth, wedding reception or employee appreciation event, attendees appreciate a snack. Edible logo’d giveaways are more diverse than ever with new flavors and options to feature […]

How to Choose the Right Apparel to Promote Your Business

Originally posted by 4imprint 27 September 2016 You want to promote your business, organization or agency. It’s a job promotional apparel is meant to do! If you’re worried button-down oxfords with an embroidered logo or […]

A Helpful Trade Show Checklist for Sure-Fire Success

Originally published by 4imprint If your company is exhibiting at a trade show, don’t leave home without this helpful trade show checklist. Trade shows can be a great place to interact face-to-face with current and […]

Trade Shows: How to Make a Big Impression

Originally posted by 4imprint Some well-known brands have found a way to literally take their message on the road and go where their customers are, using pop-up shops. If you haven’t seen a pop-up shop […]

IAEE Art of the Show Competition Winners Circle Spotlight FreemanXP: 2015 Best of Show Winner

FreemanXP took last year’s Best of Show prize in the IAEE Art of the Show Competition, as well as winning the Signage/Decoration: Over 200,001 nsf category for its Autodesk 2014 entry. Here, FreemanXP discusses how […]

Graphic Design

Originally posted by 4imprint Tips and Tricks for Visual Marketing Success Humans are visual creatures. Our brains process visuals 60,000 times faster than text. Most information (90 percent) transferred to our brain is visual, and […]

IAEE Awards Spotlight on Outstanding Achievement in Marketing & Sales Award Winner Ellen Schwartz

By Mary Tucker, Sr. PR/Communications Manager As a talented professional with 25+ years in the industry, Ellen Schwartz, Vice President, Sales & Marketing, Los Angeles Convention Center, AEG Facilities, utilized her business experience to generate […]