Tag: Exhibitions

How Event Organizers are Implementing Millennial-Focused Programs

Originally published in the quarterly IAEE insert of the Meeting Professionals magazine. A SPECIAL SECTION BROUGHT TO YOU BY THE INTERNATIONAL ASSOCIATION OF EXHIBITIONS AND EVENTS By Michelle Bruno, MPC Writer | Content Strategist | Blogger […]

Effective Change-Management Techniques for Your Organization

Originally published by 4imprint 2 April 2018 Change is inevitable in business. Companies install new software, change their policies, move across the city or country, update their name or logo, and change their products and […]

Balancing Data with Experience and Intuition

Reprinted with permission from SmithBucklin. The article originally appeared in the 2018 edition of Circuit, which offers 20 articles on key trends, issues and development that will impact associations in the coming year. Associations today rely heavily […]

The Science of Successful Brand Storytelling in Marketing

Originally published by 4imprint, 8 May 2017 When it comes to building brand loyalty and engaging your target audience, few tools are more powerful than storytelling. It can be difficult to perfect, however. Using a […]

IAEE Awards Spotlight on Sue McCart: 2017 Merit Award Winner

IAEE Awards Spotlight on Sue McCart: 2017 Merit Award Winner By Mary Tucker, Sr. PR/Communications Manager Sue McCart, President of HFI Event Services, has demonstrated great dedication to the industry over her 35-year career. An […]

Credit Card Processing for Your Business in 8 Simple Steps

IAEE is pleased to bring you this valuable information from our new partner, BluePay. BluePay offers fast, easy, and secure payment processing solutions to fit every member’s needs. Whether a small business, large enterprise, e-commerce, […]

Expo! Expo! Recap: Infuse Micro-Learning into Your Expo

Small is the new big! Read how you can infuse micro-learning on your show floor.

A is for Advocacy

Originally published by Trade Show Executive, March 2018 Edition Advocacy is something I focus on quite a bit and I am proud of the significant amount of headway we, as an industry, have made over […]

Reach Customers Year-Round With Promotional Gift Items

Originally published by 4imprint 5 September 2017 Making meaningful connections with your customers, contacts and prospects is key to ensuring a steady flow of business. Reaching out to them throughout the buying cycle can help. […]