Tag: Exhibitions
Let’s Make Some Noise on Exhibitions Day
Originally published by Trade Show Executive May 2018 Edition Exhibitions Day is just around the corner and the industry’s advocates are gearing up for its annual descent on Capitol Hill to act as the voice […]
IAEE Women’s Leadership Forum Draws Sold-out Crowd in D.C.
Originally published by 7 May 2018 by TSNN Last week’s IAEE Women’s Leadership Forum, held at the InterContinental Hotel in Washington, D.C., drew a sold-out crowd of more than 220 attendees to hear several dynamic […]
Make Your Next Trade Show Appearance Work for You
Originally published by 4imprint 23 April 2018 Trade shows are one of the best places for gathering leads. But statistics show you don’t have a lot of time to capture those leads. According to Exhibitor […]
IAEE Awards Spotlight on Bruce Lemmon, CEM: 2017 Educator of the Year Award Winner
By Mary Tucker, Sr. PR/Communications Manager Bruce Lemmon, CEM, Owner of GEM Global Events Management LLC, earned his CEM designation in 1993 and began teaching CEM courses in 2005. He was one of the first […]
How Event Organizers are Implementing Millennial-Focused Programs
Originally published in the quarterly IAEE insert of the Meeting Professionals magazine. A SPECIAL SECTION BROUGHT TO YOU BY THE INTERNATIONAL ASSOCIATION OF EXHIBITIONS AND EVENTS By Michelle Bruno, MPC Writer | Content Strategist | Blogger […]
Effective Change-Management Techniques for Your Organization
Originally published by 4imprint 2 April 2018 Change is inevitable in business. Companies install new software, change their policies, move across the city or country, update their name or logo, and change their products and […]
Expo! Expo! Recap: Leveraging Digital Insights to Create Brand Experiences
Learn how you can leverage data to create memorable brand experiences
Balancing Data with Experience and Intuition
Reprinted with permission from SmithBucklin. The article originally appeared in the 2018 edition of Circuit, which offers 20 articles on key trends, issues and development that will impact associations in the coming year. Associations today rely heavily […]
The Science of Successful Brand Storytelling in Marketing
Originally published by 4imprint, 8 May 2017 When it comes to building brand loyalty and engaging your target audience, few tools are more powerful than storytelling. It can be difficult to perfect, however. Using a […]
IAEE Awards Spotlight on Sue McCart: 2017 Merit Award Winner
IAEE Awards Spotlight on Sue McCart: 2017 Merit Award Winner By Mary Tucker, Sr. PR/Communications Manager Sue McCart, President of HFI Event Services, has demonstrated great dedication to the industry over her 35-year career. An […]
