Tag: Engagement
Building on Your Expo! Expo! Experience
By Megan Miglautsch, Latin America Marketing Manager, Association of Equipment Manufacturers (AEM) Last year was my first time going to Expo! Expo!. I didn’t know anyone outside of my fellow co-workers at the Association of […]
Brand Loyalty
Originally published in Trade Show Executive, November 2015 Edition Brand loyalty has become a complex component in the marketing equation because of its ever-changing identifiers. Gone are the days of “I gravitate toward ‘this’ brand […]
Perks to Being an IAEE Member
IAEE is the voice and leader of the exhibitions and events industry, bringing buyers and sellers together, and providing information, education, and face-to-face opportunities to build business relationships. We deliver relevant and highly focused services […]
My Expo! Expo! Experience
By Mary Higham, CEM, Manager, Exhibits with ASIS International Still on the fence about signing up for Expo!Expo!? Expo!Expo! is by far the best gathering of exhibition and event professionals each year. It is an […]
From the MATSO Perspective…An Interview with Chris Nemchek, SVP of Business Development and Member Relations, Specialty Food Assn.
IAEE had the pleasure of sitting down with Chris Nemchek, Senior Vice President of Business Development and Member Relations with the Specialty Food Association to learn more about his tenure as an IAEE member and […]
The Secret Hack to Market Your Product or Service to Millennials
By Lindsey Pollak I’ll admit it — I am a sucker for “secret hack” posts. Although typically they build the anticipation up to the big reveal at the end, I’m going to give you the […]
Why is Expo! Expo! so important to me?
By Bill McGlade, CEM, Director of Account Management, a2z, Inc. Oh, and this one time, at Expo! Expo!… It’s that time of year. The leaves are falling, holiday decorations are out, snow is in the […]
It’s All About Education at Expo! Expo!
IAEE staff and members of the Expo! Expo! committee have been hard at work putting together one of the best education schedules we’ve ever had at Expo! Expo!. We have scheduled over 70+ learning opportunities […]
Expo! Expo!: Is it worth it? YES!
By Karen Eppsteiner, Director of Event Sales, Electronic Retailing Association Every year I set a mission for Expo! Expo!: come away with 3 new ideas for my shows and events. Like all of you, during […]
Get the real story about IAEE’s Expo! Expo!
Expo! Expo! is fast approaching and we are so excited about this year’s annual meeting and exhibition. With more than 70+ learning opportunities over three days both ON and OFF the show floor, 10+ planned […]
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