Tag: Data

IAEE’s Expo! Expo! Ups Its Game On Event Technology in 2018

Technology has been the forefront of our industry. At #ExpoExpo, technology took over the show floor.

Balancing Data with Experience and Intuition

Reprinted with permission from SmithBucklin. The article originally appeared in the 2018 edition of Circuit, which offers 20 articles on key trends, issues and development that will impact associations in the coming year. Associations today rely heavily […]

Data-Driven Marketing Strategies Steer You Toward Success

Originally published by 4imprint 6 November 2017  More than ever before, data-driven marketing plans are proving to be invaluable for leveraging the insights you’ve gleaned during the past several months or year, and the latest […]

Four Easy Steps To Make Your Registration Data Work For You

Originally posted on June 7, 2017 from TSNN Blog By: JD Hawley Throughout the registration process of an event, show management has the opportunity to collect an incredible amount of data about their show’s attendees. This […]

IAEE Awards Spotlight on Jenn Ellek, CMP: 2016 Outstanding Achievement in Marketing & Sales Award Winner

By Mary Tucker, Sr. PR/Communications Manager Jenn Ellek, CMP is Sr. Director of Trade Marketing & Communications for the National Confectioners Association. In 2016, she was recognized for her ability to marry marketing strategy with […]

From the MATSO Perspective…An Interview with John Catalano, Managing Director, SME

IAEE spoke with John Catalano, Managing Director of the Society of Manufacturing Engineers, to get his thoughts on the exhibitions and events industry and his member experience at IAEE. John manages the FABTECH show and […]

IAEE Awards Spotlight on Kristin Barranger, CEM: 2015 Volunteer of the Year Award Winner

By Mary Tucker, IAEE Sr. PR/Communications Manager Kristin Barranger, CEM, Manager of Expositions and Communications at the American Society of Mechanical Engineers (ASME) has been an active member of IAEE since 2006, and has significantly […]

IAEE Awards Spotlight on InGo – Outstanding Achievement in Innovation in Business Solutions Award Winner

By Mary Tucker, Sr. PR/Communications Manager InGo LLC garnered the 2015 IAEE Outstanding Achievement in Innovation in Business Solutions Award for its suite of client-customized web apps. The award recognizes achievement by IAEE members in […]

Understanding Your Audience

Originally published in Trade Show Executive, Apr 2015 Issue Crafting an experience. Creating engagement. These are mantras we live by and it seems simple enough. In reality it is very time consuming and is a […]