Tag: Data

Mapping Out Every Step of the Attendee Journey

IAEE’s recent virtual Expo! Expo! featured many of the same show elements of a face-to-face event, but presented in an engaging virtual format. Read insights from IAEE’s VP of Marketing & Communications Nicole Bowman, MBA on the planning process of an all-virtual event. Originally published by MPI.

Building a Future-Ready Event Workforce

Read about the challenges to building a future-ready workforce and tips to strengthen the current work environment according to five industry leaders by Michelle Bruno.

Taking Another Look at Data Security and Privacy in Events

Published by Michelle Bruno on September 13, 2019 A special section brought to you by Historically, data security and privacy have not been high priorities for event organizers. Many don’t feel particularly vulnerable because the […]

IAEE’s Expo! Expo! Ups Its Game On Event Technology in 2018

Technology has been the forefront of our industry. At #ExpoExpo, technology took over the show floor.

Balancing Data with Experience and Intuition

Reprinted with permission from SmithBucklin. The article originally appeared in the 2018 edition of Circuit, which offers 20 articles on key trends, issues and development that will impact associations in the coming year. Associations today rely heavily […]

Data-Driven Marketing Strategies Steer You Toward Success

Originally published by 4imprint 6 November 2017  More than ever before, data-driven marketing plans are proving to be invaluable for leveraging the insights you’ve gleaned during the past several months or year, and the latest […]

Four Easy Steps To Make Your Registration Data Work For You

Originally posted on June 7, 2017 from TSNN Blog By: JD Hawley Throughout the registration process of an event, show management has the opportunity to collect an incredible amount of data about their show’s attendees. This […]

IAEE Awards Spotlight on Jenn Ellek, CMP: 2016 Outstanding Achievement in Marketing & Sales Award Winner

By Mary Tucker, Sr. PR/Communications Manager Jenn Ellek, CMP is Sr. Director of Trade Marketing & Communications for the National Confectioners Association. In 2016, she was recognized for her ability to marry marketing strategy with […]

From the MATSO Perspective…An Interview with John Catalano, Managing Director, SME

IAEE spoke with John Catalano, Managing Director of the Society of Manufacturing Engineers, to get his thoughts on the exhibitions and events industry and his member experience at IAEE. John manages the FABTECH show and […]