Maximizing the Value Attendees Get From Your Event

Originally posted on CEIR Blog:
by Don Peppers As a business author and professional speaker “living mouth to hand” (as Winston Churchill once described the speaking circuit), over the last 20 years I’ve made presentations…

Why Are Trade Shows Rarely Talked About at B2B Marketing Events? Why It’s a Problem and What to Do About It.

Originally posted on CEIR Blog:
by Gary Slack For seven years, from 2009 to 2015, I organized and ran the world’s largest annual business-to-business marketing conference. Sponsored by the Business Marketing Association, the conference in…

F2F: The Killer App in B2B

Originally posted on CEIR Blog:
by Ruth Stevens I was teaching B2B digital marketing in Buenos Aires recently, and found some of my students to be dismayed by one data point that came up again…

Association Organizer, What If Your Attendees Stopped Coming?

Originally posted on CEIR Blog:
by Bob James and Michael Hatch Brick-and-mortar chain store owners everywhere are sweating “the retail apocalypse.” Traffic is abysmal. Sales have tanked. Stores are vanishing (over 8,600 are predicted to…

Art of the Show Competition Winners Circle: Convention Center Promotion

The IAEE Art of the Show Competition’s Convention Center Promotion category evaluates promotion of a convention center using any marketing channel. Judges take into consideration all marketing components used and how effectively they correlate as […]

Boring Exhibitor Sales Brochures

Originally posted on CEIR Blog:
by Jim Curry I am neck deep in exhibitor sales brochures at the moment. That involves reading endless exhibition statistics, questionable exhibitor testimonials, and vomit-inducing openers from organizers. It is a…