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Attendee Marketing

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Building Buzz: A Comprehensive Guide to Creating Hype for Your Upcoming B2B Event

Define, connect and engage your target audiences effectively using these marketing tactics aimed at boosting event attendance.

The Future of Attendee Acquisition Marketing is Here

The final report in CEIR’s Attendee Acquisition Trends Driving Growth series examines the areas in which B2B event marketers are seeing results in their efforts to increase attendees to their events happening now as well as in the near future.

Old School Marketing + New Tech = Today’s Attendee Acquisition Strategies

CEIR’s latest findings reveal that the secret formula to attendee acquisition involves highly evolved customer insight, bullseye targeted messaging and staying on top of your omnichannel marketing mix.

CEIR Explores Attendee Acquisition Trends Driving Growth

CEIR reveals its latest findings on where attendee marketers are most successful in meeting or exceeding shows’ pre-pandemic performance levels.

A New Spin on Audience Engagement

If you’re looking for compelling ways to engage your event audience year-round, stop spinning your wheels and try looking outside of the realm of events for inspiration.

IAEE’s Expo! Expo! Ups Its Game On Event Technology in 2018

Technology has been the forefront of our industry. At #ExpoExpo, technology took over the show floor.

An Events Tactical Guide to Digital Attendee Marketing

There has never been a better time to be an event marketer! Learn the best practices and tactics to digital marketing for attendee acquisition.
The views and opinions expressed by blog authors are those of the authors and do not necessarily reflect the official policy or position of the International Association of Exhibitions and Events®️️. Any content provided by our bloggers or authors are of their opinion. All content provided on this blog is for informational purposes only. IAEE makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. IAEE will not be liable for any errors or omissions in this information nor for the availability of this information.

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