Category: CEIR

Events: We Love You. You’re Perfect. Now Change!

Originally posted on CEIR Blog:
by Carl Landau Post-event, if you did your job, everyone is high on love: Loved the program! The speakers rocked! You did great! It’s a Kudos Fest. But, let’s admit, it, not…

The Importance of a Personal Touch

Originally posted on CEIR Blog:
by Jessica Finnerty In this day and age, most everything in our lives is “experience driven.” We live in a world where everything is tailored and personalized to appeal to…

Should an Event Owner Always be Ready for a Sale?

Originally posted on CEIR Blog:
by Toni Corvi Piela Should an event owner “always be ready for a sale?” If so, what does that entail? When the Reed Exhibitions’ corporate development team engages with event…

5 Steps to Take NOW to Make 2017 and Beyond a Success

Originally posted on CEIR Blog:
by David Saef With summer in full swing, state fairs and music festivals in full force, and many of us heading to the beach, the woods, or the mountains with…

Death of the Trade Show Channel? Don’t Count on It….

Originally posted on CEIR Blog:
by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does not find…

Movie Theaters as B2B Event Venues: The Next Big Thing?

Originally posted on CEIR Blog:
by Trisha Richards Meetings are to exhibitions as cheeses are to wines: complementary stimuli that enhance the participant experience. With countless exhibitions incorporating education and entertainment as part of the proceedings, exhibition organizers must also consider meeting venues…

Recent Facebook Changes Mean More Opportunities for Event Marketers

Originally posted on CEIR Blog:
by Elizabeth Johnson Facebook now has 2 billion users, which means it’s a pretty powerful tool for event marketers. In recent weeks Facebook has been busy making changes to a…

Is the Events Industry Disruption-Resistant?

Originally posted on CEIR Blog:
by Michael Hart The shopping center industry is the latest disrupted business model that events can learn from. According to a research report from Credit Suisse, 25 percent of today’s…

Autonomous Vehicles @ Events

Originally posted on CEIR Blog:
by Scott Schenker The relationship we have with our cars is the stuff of legend. In fact, Sir William Lyons, one of the founders of Jaguar Cars, said, “The car is…

Maximizing the Value Attendees Get From Your Event

Originally posted on CEIR Blog:
by Don Peppers As a business author and professional speaker “living mouth to hand” (as Winston Churchill once described the speaking circuit), over the last 20 years I’ve made presentations…