Category: CEIR

Trade Show Measurement is Simple. Really!

CEIR Blog By Dax Callner, Chief Strategy Officer, GES Events The events industry is always talking about measurement…and if we’re honest, we all kind of glaze over the data when analysts propose complicated methodologies and […]

Are You Tracking Exhibitor Retention? If Not, It Is Costing Your Event

CEIR Blog By Nancy Drapeau, PRC, Senior Research Director, CEIR “Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than […]

Let’s Go Outside!

CEIR Blog By Denise Capello, Head of Business Development, RAI Amsterdam. Perhaps more than ever in this age of online interaction and communities, physical exhibitions and conferences offer a major asset that the virtual world […]

CEIR Predict Recap: The Impact of the Micro and Macro Environment on the Exhibitions and Events Industry

CEIR Blog Thank you to session partner, PSAV! Two economists walk into a room full of exhibition and event c-suite executives…no, this isn’t the start of a joke. Gregory Daco, Chief U.S. Economist of Oxford […]

Growth of International Trade Show Activity Outside the USA

CEIR Blog By Larry Kulchawik, author, Larry Kulchawik Consulting     A survey conducted by UFI (Global Association of the Exposition Industry) stated that each of the seven world regions projected positive growth for meetings and trade […]

5 Tips for Speaking Confidently and Persuasively With Undecided Stakeholders

CEIR Blog By Brad Cohen, CEO, Skoolbag A SPECIAL SECTION BROUGHTTO YOU BY MEETING PROFESSIONALS INTERNATIONAL In any industry, at some point you will encounter undecided stakeholders who need to be converted from lukewarm skeptics […]

Fun Trade Show Games Ideas with Your Logo to Play in Your Booth

CEIR Blog By Samuel J. Smith, Managing Director and Owner, Interactive Meeting Technology, LLC Trade show games are a proven, yet dramatically underused activity to get more potential customers into your booth.  After hundreds of client game […]

Event Measurement: Unlocking the Mystery of Motivation

CEIR Blog By Mary E. Boone, Owner, Boone Associates It’s not easy to measure the true impact of events and trade shows. Sure, there are plenty of shiny new technologies that collect mountains of quantitative […]

Competing and Winning with Growth Strategies

CEIR Blog By Cathy Breden, CAE, CMP, CEO, CEIR In January, I wrote a blog based on an article I read in a McKinsey and Company post. I read another article, “Where stores can compete […]

Integration Challenges: Sharing Data Is All About Communication

CEIR Blog By Michelle Wyatt, Partner, CadmiumCD With the plethora of new event technology that is already on the market, as well as new technology that is being advanced, understanding the full dynamics of an […]