Category: CEIR

5 Steps to Take NOW to Make 2017 and Beyond a Success

Originally posted on CEIR Blog:
by David Saef With summer in full swing, state fairs and music festivals in full force, and many of us heading to the beach, the woods, or the mountains with…

Death of the Trade Show Channel? Don’t Count on It….

Originally posted on CEIR Blog:
by Nancy Drapeau, PRC, Senior Research Director, CEIR Ok, I’m putting my stake in the ground, I’m saying it: face-to-face marketing is alive and well. CEIR research does not find…

Movie Theaters as B2B Event Venues: The Next Big Thing?

Originally posted on CEIR Blog:
by Trisha Richards Meetings are to exhibitions as cheeses are to wines: complementary stimuli that enhance the participant experience. With countless exhibitions incorporating education and entertainment as part of the proceedings, exhibition organizers must also consider meeting venues…

Recent Facebook Changes Mean More Opportunities for Event Marketers

Originally posted on CEIR Blog:
by Elizabeth Johnson Facebook now has 2 billion users, which means it’s a pretty powerful tool for event marketers. In recent weeks Facebook has been busy making changes to a…

Is the Events Industry Disruption-Resistant?

Originally posted on CEIR Blog:
by Michael Hart The shopping center industry is the latest disrupted business model that events can learn from. According to a research report from Credit Suisse, 25 percent of today’s…

Autonomous Vehicles @ Events

Originally posted on CEIR Blog:
by Scott Schenker The relationship we have with our cars is the stuff of legend. In fact, Sir William Lyons, one of the founders of Jaguar Cars, said, “The car is…

Maximizing the Value Attendees Get From Your Event

Originally posted on CEIR Blog:
by Don Peppers As a business author and professional speaker “living mouth to hand” (as Winston Churchill once described the speaking circuit), over the last 20 years I’ve made presentations…

Why Are Trade Shows Rarely Talked About at B2B Marketing Events? Why It’s a Problem and What to Do About It.

Originally posted on CEIR Blog:
by Gary Slack For seven years, from 2009 to 2015, I organized and ran the world’s largest annual business-to-business marketing conference. Sponsored by the Business Marketing Association, the conference in…

F2F: The Killer App in B2B

Originally posted on CEIR Blog:
by Ruth Stevens I was teaching B2B digital marketing in Buenos Aires recently, and found some of my students to be dismayed by one data point that came up again…

Association Organizer, What If Your Attendees Stopped Coming?

Originally posted on CEIR Blog:
by Bob James and Michael Hatch Brick-and-mortar chain store owners everywhere are sweating “the retail apocalypse.” Traffic is abysmal. Sales have tanked. Stores are vanishing (over 8,600 are predicted to…