Category: CEIR

CEIR’s Event Performance Analyzer

“When it comes to your business, it’s OK to simplify things.” Read how Betsy Jacoby-Greenleaf of JacobyExpo uses the Event Performance Analyzer to organize her data and make her job as a show organizer easier. […]

Wi-Fi 6 vs 5G: What Does It All Mean for the Convention Industry?

CEIR Blog Originally published by Smart City Insights What does the upgrade to Wi-Fi 6 and 5G mean, what will each of them do, and how will each impact the convention industry? Continue reading for […]

Instagram: 2019’s ‘IT’ Social Media Tool for Event Marketing

Watch out, Instagram is becoming a hot social channel for events. Elizabeth Johnson of @GleeContent shares how you can use Instagram for before, during and after your event. CEIR Blog By Elizabeth Johnson, Principal and […]

7 Common Mistakes Exhibitors Make With Their In-Booth Activities

CEIR Blog By Samuel J. Smith, Managing Director of Interactive Meeting Technology, LLC As a developer of interactive trade show games, we’ve had the good fortune to participate with hundreds of exhibitors as they research, […]

You Can’t Have Too Much Event Intel

CEIR Blog By: Wendy Holliday, Executive Director, PLM World Your IAEE membership comes with access to CEIR (Center for Exhibition Industry Research).  And, if you’re not accessing this fantastic free service – you are missing […]

Did you Learn about Trade Show Marketing in College?

CEIR Blog By Larry Kulchawik, author, Larry Kulchawik Consulting I can’t tell you how many times I have cited the CLC (Convention Liaison Council) study, conducted by Deloitte & Touche in 1995, which calculated the […]

Trade Show Measurement is Simple. Really!

CEIR Blog By Dax Callner, Chief Strategy Officer, GES Events The events industry is always talking about measurement…and if we’re honest, we all kind of glaze over the data when analysts propose complicated methodologies and […]

Are You Tracking Exhibitor Retention? If Not, It Is Costing Your Event

CEIR Blog By Nancy Drapeau, PRC, Senior Research Director, CEIR “Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than […]

Let’s Go Outside!

CEIR Blog By Denise Capello, Head of Business Development, RAI Amsterdam. Perhaps more than ever in this age of online interaction and communities, physical exhibitions and conferences offer a major asset that the virtual world […]

CEIR Predict Recap: The Impact of the Micro and Macro Environment on the Exhibitions and Events Industry

CEIR Blog Thank you to session partner, PSAV! Two economists walk into a room full of exhibition and event c-suite executives…no, this isn’t the start of a joke. Gregory Daco, Chief U.S. Economist of Oxford […]