Category: CEIR

Event Measurement: Unlocking the Mystery of Motivation

Originally posted on CEIR Blog:
By Mary E. Boone, Owner, Boone Associates It’s not easy to measure the true impact of events and trade shows. Sure, there are plenty of shiny new technologies that collect…

Competing and Winning with Growth Strategies

Originally posted on CEIR Blog:
By Cathy Breden, CAE, CMP, CEO, CEIR In January, I wrote a blog based on an article I read in a McKinsey and Company post. I read another article, “Where…

Integration Challenges: Sharing Data Is All About Communication

Originally posted on CEIR Blog:
By Michelle Wyatt, Partner, CadmiumCD With the plethora of new event technology that is already on the market, as well as new technology that is being advanced, understanding the full…

CEIR Sneak Peek Luncheon – A Smorgasbord of Insights on Trends Influencing Marketing and Impact on B2B Exhibitions

Originally posted on CEIR Blog:
By Nancy Drapeau, PRC, Senior Research Director, CEIR Executives who attended the CEIR Sneak Peak Luncheon held at Expo! Expo! in San Antonio in November 2017 were given a lot…

The War Between Brick and Mortar and eCommerce Retailers – Your Resource for Ideas on How to Enhance the Attendee Trade Show Experience

Originally posted on CEIR Blog:
by Nancy Drapeau, PRC, Senior Research Director, CEIR Retail Evolution For organizers and exhibitors struggling to figure out how to integrate digital in a way that helps enhance the attendee…

The Great Reinvention

Originally posted on CEIR Blog:
By Cathy Breden, CAE, CMP There has been so much talk over the last couple of years about how technology and consumer behavior is changing the trade show model. In…

CEIR Rewind: A Look at 2017

Originally posted on CEIR Blog:
After a year of a tumultuous U.S. administration and erratic policies, the exhibitions industry continues to grow and prove that face-to-face interactions are important in the business model. The Center…

As You Plan Your Event, Don’t Forget the Forest

Originally posted on CEIR Blog:
by Rossi Ralenkotter Event planners have countless things to plan and execute to produce a successful show. Venues, hotels, exhibitors, attendees are all part of the equation that need to…

Stop the Madness! Quit Packing Your Event’s Agenda with Panels!

Originally posted on CEIR Blog:
by Carl Landau Why, oh why? Sometimes I actually get out of the office and attend other events to see what’s out there, what’s new, what I might try to…

My Favorite Marketing Definitions

Originally posted on CEIR Blog:
by Gary Slack Almost all of us collect things—often offbeat things. I know a man who collects Toby jugs, another who collects old-time lunch boxes and a husband-wife couple whose…