Category: CEIR

What’s Next for the Expositions and Trade Show Business in 2021?

CEIR Blog By: Don Neal, Founder and CEO, 360 Live Media The devastation of the trade show, exposition, and in-person event industry does not need another recap or reminder of where we are or how […]

Plan Now to Be Ready for When the B2B Exhibitions Industry Reopens in Full Force

CEIR Blog By: Nancy Drapeau, PRC, VP of Research, CEIR and Dr. Allen Shaw, Ph.D. The unrelenting nature of the health crisis might prompt some B2B exhibition organizers to take a hold and wait position […]

Summer 2020 Update from CEIR CEO, Cathy Breden, CMP, CAE, CEM

CEIR Blog Here in Dallas we are in the height of the summer heat. It is the time of year where most “Dallasites” spend their time indoors. A pool can be refreshing in the evening, […]

Top Takeaways from CEIR’s Head of Marketing Insights Series: Part Two

CEIR Blog By: Robyn Davis, Exhibitors WINH LLC CEIR’s Head of Marketing Insights series revealed so many interesting thoughts from marketers across North America and, after last week’s post, we’ve only scratched the surface on […]

Top Takeaways from CEIR’s Head of Marketing Insights Series: Part One

CEIR Blog By: Robyn Davis, Exhibitors WINH LLC One of the most valuable superpowers any successful professional could have is the ability to read their audience’s mind – because, if you know what your audience […]

Marketing in a Pandemic-Focused World

CEIR Blog By: Nicole Bowman, MBA, VP of Marketing & Communications, IAEE and CEIR 2020 has been a real train wreck. Let’s just get that out there and deal with it. I often think about […]

What’s Next for the B2B Exhibitions Industry?

CEIR Blog By: Brian Casey, CEM, Executive Director, International Textile Alliance Recently, I was approached as past CEO of the Center for Exhibition Industry Research (CEIR) to write a blog on the future of the […]

Dealing with the Unexpected and What to Expect Next

By: Cathy Breden, CMP, CAE, CEM CEIR CEO When I began writing this article for the quarterly newsletter several weeks ago, I never thought our industry would be in the situation it is. My thoughts […]

9 Crisis Communications Best Practices

To limit disruption and stakeholder blow back, event professionals must excel at crisis communications. Read this article to find out the best practices worth implementing into your communications strategies.

Successful Sponsor Strategies for Meeting Planners: The Laws of Attraction

How are sponsorships and dating alike? Read this CEIR blog brought to you by MPI on how to attract sponsors to your event.