Originally published on Captello.
Just one of the many reasons Expo! Expo! IAEE’s Annual Meeting & Exhibition 2022 is THE PLACE TO BE is the interactive game experience powered by show partner, Captello. The Expo! Expo! Derby Race will offer attendees the opportunity to be in the race for more than $25,000 in grand prizes to be announced during the Closing General Session on Thursday, 15 December.
Here, Captello shares how show organizers can implement activities such as gamification into their exhibitions and events to create the ultimate attendee experience:
Don’t call it a comeback… I’ve been here for years – that’s a throwback from when I blasted L.L. Cool J on my portable radio while breakdancing on a refrigerator cardboard box in the streets of Redford, Michigan. The events industry is following in L.L. ‘s footsteps as the comeback is a reality.
Exhibitor Media Group reports that in 2023 companies expect to exhibit at an average of 47.2 in-person events per year (6% more than in 2019).
How sweet it is, as the comeback is always better than the setback. As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. In this article we outline five solutions for event organizers to take their event to the next level.
The classic scavenger hunt, or treasure hunt, was historically run using a piece of paper and stamps. Attendees would visit booths or prime destinations in an effort to complete their card. It’s sort of like playing a lottery ticket or bingo. Tick off all the squares and you win! In an age where digital dominates, organizers have an opportunity to move a scavenger hunt experience from physical to digital, while going green at the same time. Solutions exist that leverage QR codes as the destinations while attendees load a progress report that tells them what stops they’ve completed and where they need to go next. This is an excellent way for event organizers to drive traffic to key areas, exhibitors, or sponsors – getting them to do what you want them to do. Event organizers can also monetize each stop thereby creating additional revenue streams for their event.
Two Truths and a Lie
This event experience encourages attendees to network with each other. I’ve been to many events in my career. Although the events industry is rather “clicky,” it never fails that I’m walking around the show floor introducing myself to people. Sometimes it feels awkward as people are almost suspicious of “nice guys.” Why should it be that way? Event organizers can give attendees a reason to connect. Two truths and a Lie is a great way to do that. Prior to the event attendees answer three questions about themselves, with two answers being truthful and one answer being a lie. Event organizers can program how the experience works, and whether one attendee needs to guess the truth or the lie of another attendee. If they get the correct answer the attendee earns points and a chance to be atop the leaderboard.
We’ve all seen the popularity of dating websites grow over the past decade. The concept is great. Match people up, have them go on a date, and if there’s a good match then the rest is history. These concepts can also be applied to business through speed networking to help event organizers. Solutions exist where groups of people can join “rooms,” which might be dedicated to common interests. Attendees meet in the room at a specific time and are matched with another person where they have a time limit to network. Once the networking session is over, the attendees are matched to another person. This is a great opportunity to connect buyers and sellers together, like-minded buyers together, attendees with common interests, and more.
Exhibitors spend lots of time and money hauling in giant spin the wheels, whack a moles, or Plinko to their live event hoping the aid acts like a minno to hungry fish, attracting attendees in swarms. Event organizers have enough to worry about and can’t spend the time bringing in physical activations. Instead, solutions exist for digital activations that can be run on tablets. Event organizers can brand digital activations, sell sponsorships, and use them to deliver a message or preview content. When attendees engage with the digital activations they earn points. Points accumulate over the course of the event as attendees vie for a spot on the top of the event leaderboard. Attendees can be incentivized to participate if prizes are awarded for people that finish in the top X position on the leaderboard.
Event organizers often offer educational sessions at their event. Although, most organizers miss out on the opportunity to collect data, feedback, and further engage attendees with the use of surveys or polls. Surveys or polls can be displayed using a branded QR code at the beginning or end of a session – or even somewhere in between. Attendees can scan the QR code with their smartphone to take the quiz/poll. Data is aggregated for event organizers to use and provide feedback to the speaker while improving the experience for the following year. When attendees participate they can earn points and get a spot on the leaderboard – encouraging them to participate at deeper levels.
About the Author
Captello is a multifunctional event platform that provides: Universal Lead Capture, User Customizable Gamification, Marketing Automation, CRM, Lead Management, Sales Enablement, Leader Boards, Point Rewards & e-Gift Cards, Waypoints for Sessions & Scavenger Hunts, Player Profiles, and more with over 3,000 integrations for all common CRM and Marketing Automation platforms.