“We are not going back to the way we ran events before the Pandemic. It is essential to rethink/reimagine what the future is going to look like.”
–Brian Fanzo, Futurist
When speaking with panelists from the recent CEIR Predict session on marketing and digital transformation, a clearer picture of our industry’s future came into focus.
In this forward-glance, we measure our Total Available Market as the world, and we’re are no longer limited by physical boundaries because we’ve mastered personalization-and-customization-at-scale.
Joey Graziano, SVP Business Development & Global Events, National Basketball Association, also believes this profit/experience utopia need not be just a dream.It comes down to leadership, clarity of intent, and monetizing live, viral moments. The key to Graziano is, “We need our engagement and monetization strategies to stop being mutually exclusive. The best strategy reimagines the experience for our audience AND drives the P&L.”
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