Noreen Burke, CEM, Director of Business Development, of Corcoran Expositions, Inc.
University of Education: Columbia College
How long have you been an IAEE member? 20 years
IAEE Chapter: Midwestern Chapter
How did you start your career in this industry?
I was a few weeks away from entering the Chicago Police Academy when I saw a job posting for exhibit booth sales at the National Association of REALTORS®. I applied, got the job and over eight years, enjoyed learning and growing within the organization. I’ve been hooked on trade shows ever since!
How has IAEE shaped your career?
Getting my CEM a few years back was the greatest experience. After 20+ years in the industry, I thought I knew everything. That was a big No You Don’t! I learned so much, met great people and it reinforced in me my passion for this industry. I was also very fortunate to have a great boss, Tom Corcoran who supported my goal of earning my CEM both financially and professionally.
Fun fact about you – What is one thing most people don’t know about you?
I went to Culinary School and was on an episode of Beat Bobby Flay when he filmed his Thanksgiving Turkey battle at my School.
What community service projects do you like to be involved in? Why?
A wonderful organization, LasangaLove was established at the beginning of the pandemic. Volunteers cook batches of lasagnas and deliver them free to families struggling with food insecurity or other issues during the pandemic. My love for cooking makes this a win-win. I deliver a lasagna to 2 families a month. It brings me joy to help a neighbor.
How do you use CEIR research, and what reports have you downloaded?
As an organization, Corcoran Expositions uses the CEIR research extensively. The CEIR Index report looks back at the performance of trade shows and gives insights and forecasts as to how they will perform in the future. It looks at the entire trade show industry, taking every show and putting into the same pot. Then it breaks down trade shows into 14 sectors and examines each one separately.