By Marlys Arnold, Exhibit Marketing Strategist; Speaker, Author, Consultant; Trade Show Insights Blog/Podcast Host

If you’ve ever been in charge of a booth staff team, you may have discovered that not everyone is cut out for booth duty.

Granted, there may be times when you’re told who will be working the booth and you don’t have any say in the decision. But whenever you do have the opportunity to influence or select who’s going to represent your company on the show floor, here are some guidelines for you.

First, here are some people you should think twice about assigning to work the booth:

Salespeople – Just because they’re great at sales doesn’t make them the right fit for the show floor. Their attention may be divided, or they might have tunnel vision and only talk to certain attendees they deem “worthy.” (Among other things – read a more in-depth perspective…

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Posted by Editorial Staff

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