By: Robyn Davis, Exhibitors WINH LLC
Statistics have shown that exhibitors are not having the best experience with virtual events yet; however, if you’re a trade show organizer who depends on exhibitor involvement (and investment) to keep your organization running smoothly, you’ll need to help them overcome the challenges they’re experiencing… as least for as long as you’re hosting virtual or hybrid events.
One of the best places to start in building their trust, renewing their commitments, and improving their experience is with open and honest communication. Specifically, here are three of the most important topics you can discuss with your exhibitors prior to your next virtual trade show:
1. How does your system work, logistically?
Although, as the events community, we have a common language and expectation for the concept of a traditional/in-person trade show, that isn’t the case for online/digital/virtual events yet… so, you’ll need to teach your…
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