Originally posted on Trade Show Executive on 10 May 2021
For the data novice, a recent webinar, “Data Insights from Virtual Platforms — Virtual Expo! Expo! Case Study,” presented by the Center for Exhibition Industry Research (CEIR), broke down the complex science of data analysis into understandable, relatable “a-ha” moments.
The event featured Arjun Chakravarti, MBA, Ph.D., Managing Director and Principal, and David Richardson, Ph.D., CAP, Principal and Head of Analytics Solutions, both of COGKNITION Analytics, who worked closely with Scott Craighead, CEM, Vice President of Exhibitions and Events, and Marsha Flanagan, M.Ed., Vice President of Learning Experiences of International Association of Exhibitions and Events (IAEE), to analyze participation data from the 2020 virtual/digital edition of Expo! Expo! The goal was to provide perspective on how various data insights might be used to design a hybrid event model for the show in the future.
“The most important difference…
View original post 567 more words
IAEE Blog Station 