By: Cathy Breden, CMP, CAE, CEM, CEO, CEIR
In June 2020, the Center for Exhibition Industry Research (CEIR) partnered with SwapCard, a platform for virtual and live events, to conduct a study on the use of structured matchmaking activities at B2B exhibitions of all sizes, to determine the level of adoption of matchmaking activities and how effective they appear to be. The study was conducted on executive exhibition organisers in Canada, the U.S. and Mexico. While the findings are North American focused, the findings are relevant regardless of the country.
The global pandemic this year has halted B2B exhibitions in many countries for months with no end in sight. Some countries, including China, are just now venturing to hold regional events with success. Travel bans not only by countries, but also by both exhibiting companies and buyers to attend live events, are likely to continue well into 2021. Many…
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